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Softrax Executive Webcast: How Private Equity Buyouts Are Changing the Software M&A Landscape

Business Wire, April 12, 2007

M&A Veterans Advise on How to Capitalize on Current Private Equity Boom

CANTON, Mass. -- Softrax, a leading provider of enterprise revenue management and billing software solutions, today announced that it will present an executive Webcast event to look at trends in the M&A landscape and how companies can take advantage of the current private equity boom. The event will be held on Tuesday, April 24(th), from 1-2 pm Eastern Time, and will feature Ken Bender, founder and Managing Director of Software Equity Group, Robert Smith, founder and Managing Principal of Vista Equity Partners, and Robert O'Connor, President and CEO of Softrax.

With the first half of 2007 drawing to a close, the software M&A market continues at a record pace. Private equity buyouts have fueled the market in ways both obvious and subtle - to the benefit of some companies and the detriment of others.

This event will present an insiders' view of the M&A landscape:

* Private equity software deals by the numbers: just how active are these buyers?

* How to improve your private equity exit prospects: what makes a public - or private- company attractive to a private equity buyer?

* How are private equity buyouts impacting big software company buyers?

* How can a small, privately held software provider capitalize on the private equity buyout trend?

* Understanding the Private Equity Buyer mindset: what drives the deal?

* Anatomy of a typical private equity software transaction.

BONUS Summary Report

All attendees will receive a summary of Software Equity Group's "1Q07 Quarterly Report."

This event is presented free of charge by Softrax Corporation. Please register by visiting http://www.softrax.com/executive-webcast or call Toll Free 1-888-476-3872.

About Softrax

Softrax Corporation is a leading provider of enterprise revenue management and billing software solutions that fundamentally change the way companies manage, analyze, report, and forecast their revenue. Softrax solutions automate the entire revenue cycle, from revenue recognition, reporting and forecasting, through complex billing and contract renewals. Hundreds of corporations benefit from using Softrax to optimize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA, is privately held. More information can be found at www.softrax.com, at www.RevenueRecognition.com, or by calling 1.888.4SOFTRAX.

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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