Sify Appoints Big Bang Media As Exclusive Internet Ad Sales Concessionaire

Business Wire, April 12, 2007

MUMBAI, India -- Sify Limited (Nasdaq:SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, today announced its appointment of Mumbai based Big Bang Media as its Exclusive Internet Ad Sales Concessionaire. Big Bang Media will be entrusted with the management of the complete advertising sales of all of Sify.com's internet properties including Wallet Watch, Bawarchi, Khel, Samachar.com -- leading NRI news portal, Sifymax.com -- India's leading broadband and video content portal as well as Sify's innovative retail advertising product AdPlus that enables desktop advertising across Sify iWays (Cyber cafe chain) spread across 158 cities.

Commenting on the appointment, V Sivaramakrishnan, President Portals, Sify Ltd, said, "Sify presents a unique package to enhance customer reach not only through its popular consumer portals but also through its 3500 iWay network across 158 cities and the unique AdPlus advertising model. Big Bang Media's rich domain experience combined with Sify's reach will help brand ads work in an online PLUS offline delivery model."

Sify.com's clients and media agencies will greatly benefit from this partnership as Big Bang Media's focus will be to generate high interest and highly interactive properties, while taking the existing properties to newer highs in ROI delivery. Big Bang Media as content creators will also be generating interesting, interactive and customised content to support this advertising inventory ensuring an enhanced user experience on the sites.

The complete Hindi Content Aggregation and Creation function for all Sify.com channels had been awarded to Big Bang Media as announced earlier.

About Big Bang Media

Big Bang Media, a Mumbai-based company, offers a 360 degree solutions in the media and entertainment space.

Initially founded by Entertainment and Media Industry veterans Madhu Mantena and Ashish Chakravorty, Big Bang Media is in the process of hiring a strong team in both Ad sales and Content.

As a key part of this process Big Bang Media has roped in Alok Rakshit (Ex. National Sales Head - ETC Music, Zee Music), TV TODAY NETWORK (Aajtak, Headlines Today), BCCL (Times FM, Times Music, Times Response) as a partner, to head the Ad Sales Process.

About Sify Limited

Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 186 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber cafe chain across 158 cities and towns. The company's network services, Data Center operations and customer relationship management are accredited ISO 9001:2000.

For more information about Sify, visit www.sifycorp.com.