H&M Hennes & Mauritz AB: H&M Group Sales Development in March

Business Wire, April 16, 2007

STOCKHOLM, Sweden -- H&M Hennes & Mauritz AB (STO:HMO):

In the month of March 2007, sales in local currencies including VAT increased by 29 per cent compared to March previous year.

Sales in March have been favoured by warmer weather than in the corresponding month last year. Furthermore, the calendar effect is estimated to account for around three percentage units of the sales increase.

Sales increase per month in per cent excluding currency rate changes:

            2003/04  2004/05  2005/06  2006/07
December         11       13    14(4)    16(5)
January          14        5    15(5)    16(5)
February         13        6    11(2)    15(5)
March             7       20    0(-8)   29(17)
April            13       15     9(1)
May               7       18    13(5)
June             15       18     9(1)
July             14       12    11(2)
August           15       17    15(5)
September        10        7     9(0)
October           9       10    12(3)
November         24       11    11(2)

Whole year       12       13    11(2)

The figure in parenthesis represents the sales development in comparable stores. A store is comparable if it has been open and has had an unchanged sales area for at least a financial year. H&M's financial year extends from 1 December to 30 November.

The number of stores amounted to 1,386 on 31 March 2007 versus 1,216 on 31 March 2006.

Sales development in the month of April will be published on Tuesday 15 May 2007 at 8.00 CET.

Rolf Eriksen, Managing Director

Press pictures and background information for editorial use can be down loaded from www.hm.com

H&M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the Stockholm Stock Exchange. Today there are around 1,400 H&M stores in 28 countries. H&M has more than 60,000 employees and achieved sales including VAT in 2006 of SEK 80,081 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. For further information visit www.hm.com.

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