Virginia Tech Tragedy Illustrates Growing Importance of Online Video for Breaking News, ClipBlast! Reports

Business Wire, April 17, 2007

One in Five Visitors Viewed Clips on Deadliest Campus Shooting in U.S. History

LOS ANGELES -- Viewers anxious for up-to-the-minute news on Monday's Virginia Tech shootings turned to the Web - not just for articles, but for video clips. ClipBlast! (www.clipblast.com), the premier Web-wide video search engine, reported an unprecedented surge in traffic, with 20 percent of visitors seeking video content as their desired source for real-time updates.

According to published reports, Virginia Tech students themselves relied on the Internet for information about the tragedy as it unfolded.

Video content, ranging from at-the-scene cell-phone footage to mainstream news, made its way to the Web almost instantaneously. ClipBlast!'s "Live TV" feature enabled viewers to watch real-time local coverage from Roanoke's WSLS Newschannel 10 and Richmond's WWBT NBC12, in addition to a wide variety of other clips.

"Because the events unfolded during the workday, when many people could not watch TV newscasts, the Web became the medium of choice," said Gary Baker, ClipBlast! founder and CEO.

About ClipBlast!

Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world's major media brands, independent producers and individuals - video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.