Media Alert: Princeton Softech to Speak at the CIO Forum & Executive IT Summit

Business Wire, April 2, 2007

PRINCETON, N.J. -- Princeton Softech

Who:

Princeton Softech, the market leader in enterprise data management, will be sponsoring, exhibiting and speaking at the 2007 Atlanta CIO Forum & Executive IT Summit. David R. Wade, CIO and EVP at Primerica Financial Services, will join Michael Katalinich, Account Manager at Princeton Softech, to conduct a panel discussion titled, "Securing Your Data and Your Brand: A Data Privacy Case Study." Primerica Financial Services, headquartered in Duluth, Georgia, is the largest financial services marketing organization in North America, with 96,000 licensed representatives. The company provides financial products and services, principally term life insurance, investments and loans, to some six million clients. Primerica purchased Princeton Softech's Optim[TM] Solution for Test Data Management to support data privacy initiatives.

Privacy breaches are making headlines, as organizations scramble to ensure customer loyalty and brand equity by protecting the confidentiality of their critical customer and business data. While many organizations today rely on encryption solutions to ensure data privacy protection, testing with encrypted data can violate application logic and render that data unusable for testing. In this presentation, attendees will learn how Primerica has taken a proactive approach to combat internal security threats, ensure customer confidence and privacy, while also supporting compliance with local, state, national, international and industry-based privacy regulations. Additionally, Primerica will provide and update on the progress that it has made using Princeton Softech Optim and the lessons learned throughout its implementation.

What:

The goal of the CIO Forum & Executive IT Summit is to provide IT professionals with industry-specific technology and vendor resources through focused, comprehensive and educational technology conferences. Typically, CIOs and Senior IT and Business Executives attend this executive-level event and are subject to approval by each region's Executive Advisory Council. These invitation-only conferences are regionalized and span multiple communities, such as finance, corporate, education, healthcare and government.

Where and When:

The 2007 Atlanta CIO Forum & Executive IT Summit will be held April 3 to 4, 2007 at the Crowne Plaza Ravinia Hotel, 4355 Ashford Dunwoody Road, Atlanta, GA 30346. Princeton Softech's hour-long panel discussion will take place on April 3 between 11:00 a.m. and 12:00 p.m. EDT.

About Princeton Softech

Princeton Softech (www.princetonsoftech.com) provides enterprise data management solutions that address critical business issues - data growth management, upgrades and migrations, test data management, application retirement, data retention, privacy compliance and e-discovery. Princeton Softech Optim[TM] aligns the management of application data with business objectives to optimize performance, mitigate risks and control costs. Partnered with the market leaders in business technology, Optim delivers capabilities that scale across enterprise applications, databases and platforms. More than 2,400 companies worldwide - including nearly half of the Fortune 500 - rely on Princeton Softech's proven solutions to maximize the business value of their enterprise applications and databases.