Hollywood Tans Chooses Mystic Tan as Exclusive UV-Free Provider

Business Wire, April 20, 2007

Hollywood Tans to Convert 300 Booths to MyMyst Technology

DALLAS -- Hollywood Tans, one of the fastest growing tanning salon chains in the nation, today announced it will be retrofitting its 300 UV-free booths with the Mystic Tan technology. The leader in UV-free spray-on tanning, Mystic Tan will customize all of Hollywood Tans sunless booths with its patent MyMyst(TM) system.

The MyMyst system delivers unmatched freedom to choose the Mystic Tan Tanning Myst(TM) that is right for each individual customer in every single tanning session. The MyMyst System uses personal-size mini cartridges designed for one-time use. Customers can literally customize their tan when they choose from a variety of Tanning Myst formulas, such as Original with NutraMist(TM) and Premium with NutraMist Plus(TM) in BronzMyst(TM) or ClearMyst(TM). Additionally, once the tanning session has concluded, the customer steps out of the booth drier than they have been when compared to other sunless tanning booths.

"Working in this capacity with a top-tier salon like Hollywood Tans demonstrates the value that Mystic Tan brings to the tanning salon market. Our years of research and development have yielded a superior UV-free technology," said Troy Cooper, Mystic Tan founder and president. "We've continued to develop our technology and listened to our customers. What we've found is that choice is critically important to consumers and we think Hollywood Tans will be very successful in offering its customers this new option."

When consumers visit Hollywood Tans, they can look for the UV-free booths that will be co-branded with the Mystic Tan MyMyst logo. Nationwide, 300 franchise locations will be going through the transformation.

"We are committed to excellence and want the best for our customers and we know that Mystic Tan's new technology is the best of the best in the UV-free tanning industry," said Matt Hartman, senior project manager for Hollywood Tans. "This is an exciting time for us as we continue to grow and make everything better and easier for our franchisees and customers."

About Mystic Tan, Inc.

Mystic Tan[R] is the premier leader in UV-free tanning, with more than 4,500 booths worldwide. Its sunless tanning booths use touch-free, spray-on tanning techniques that create an even, natural-looking tan that lasts about a week or more. Its patented MagneTan[TM] technology, found in every booth, polarizes the Tanning Myst[TM] and uses the body's own magnetic properties to evenly attract micro-Myst particles to every exposed surface of the skin. The new Mystic Tan Collection, a complete line of premium Pre-Sunless, Self-Tanners and Post-Sunless products keeps tans beautiful.

Operating since 1999, Mystic Tan is available in salons throughout the United States, Canada and much of Europe, and has provided 20 million tanning sessions. Learn more about Mystic Tan at www.mystictan.com.

About Hollywood Tans

Hollywood Tans is the nation's largest chain of professional tanning salons, with more than 325 salon locations open nationwide and 100 slated to open in the next year. Its tanning equipment is unparalleled in performance with a higher level of service and quality tanning. Hollywood Tans has quickly become the nation's number one choice in indoor tanning from New York to California. The HT Tanning System is a vertical system that allows for the fastest and the most sanitary way to tan. Hollywood Tans provides a cool and comfortable tanning experience that's enjoyable for all. For more information about Hollywood Tans, visit www.hollywoodtans.com.