Florida Rock Industries Selects Pavilion Technologies' Cement Solution

Business Wire, April 23, 2007

Florida-Based Company Will Deploy Pavilion's Cement Grinding Optimization Solution to Achieve Plant Performance Objectives

AUSTIN, Texas -- Pavilion Technologies, a world leader in model-based software, today announced that Florida Rock Industries, one of the nation's leading producers of construction aggregates, ready mixed concrete and concrete block, has chosen Pavilion's Cement Solution to improve production processes at its plant in Newberry, Florida. Florida Rock will deploy Pavilion's Model Predictive Control (MPC)-based Cement Grinding Application to increase production while reducing energy consumption and quality variability. Florida Rock is the ninth cement manufacturer in the last 12 months to choose Pavilion's industry-leading Cement Solution to meet plant performance goals.

"Pavilion's ValueFirst([R]) satisfaction guarantee, coupled with its excellent track record in helping leading cement manufacturers reach operational goals, was instrumental in the decision making process in our selection of Pavilion," said Chris Horner, plant manager, Florida Rock Industries. "Pavilion's technology will give us more control of our processes which will result in higher quality products, increased operational efficiencies and increased profitability."

With Pavilion's Cement Solution, Florida Rock will be able to maintain product quality specifications, reduce variability of product quality and maximize production subject to equipment constraints. Based on its ValueFirst methodology, Pavilion estimates that Florida Rock will:

* Increase production by five percent

* Reduce specific power consumption by two percent

* Reduce Blaine standard deviation by 15-30 percent

"Florida Rock Industries' deployment of Pavilion's industry-leading Cement Solution demonstrates Pavilion's commitment to improve our customers' competitiveness in a very demanding market," said Ralph Carter, CEO, Pavilion Technologies. "We look forward to our joint success in accomplishing their operational objectives."

About Pavilion's Cement Solution

Pavilion's Cement Solution addresses the most difficult challenges facing cement manufacturers including increased customer demands, high energy costs, strict environmental limits and the use of secondary fuels. Based on Pavilion's innovative and proven model predictive control technology, the Cement Solution delivers optimization across key areas of the production process including raw material preparation, pyroprocessing and cement grinding. In addition, Pavilion provides environmental compliance monitoring and reporting and production performance management. These applications leverage the company's strong domain expertise and the powerful Pavilion8[R] software platform for modeling, control, monitoring, analysis, visualization, warehousing and integration. As a result, customers achieve faster time-to-value and greater long-term value than alternative solutions.

About Florida Rock (www.flarock.com)

Florida Rock Industries, one of the country's largest producers of aggregates, is a major supplier of concrete in Florida, Georgia, Virginia and Maryland. Since going public in 1972, Florida Rock has delivered 34 consecutive years of operating profitability. The company provides sand, gravel and crushed stone to the construction industry. It also manufactures concrete block, ready mix concrete, calcium products and Portland and masonry cements.

About Pavilion Technologies (www.pavtech.com)

Pavilion Technologies' model-based software drives profitability for leading manufacturers like Cemex, Dyckerhoff AG, Glacial Lakes Energy, NOVA Chemicals, Nestle, SABIC Europe, TOTAL Petrochemicals and VeraSun Energy. Based on the most powerful predictive modeling software in the industry, Pavilion's solutions improve production processes to facilitate quick response to market demands, continuous reduction of costs, consistent achievement of quality targets and enhanced environmental quality. With a commitment to delivering the highest ROI in the industry, Pavilion's ValueFirst customer engagement methodology ensures Predictable Results. Guaranteed[R].

Pavilion, Pavilion Technologies, Pavilion8, ValueFirst, and Predictable Results. Guaranteed, are registered U.S. trademarks of Pavilion Technologies, Inc. All other marks are property of their respective owners.