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Qtrax Announces Agreement With SONY BMG MUSIC ENTERTAINMENT To Provide Qtrax, The First Legal Ad-Supported P2P Music Network, With Access To SONY BMG MUSIC ENTERTAINMENT's Catalog Of Recordings
Business Wire, April 23, 2007
NEW YORK -- Qtrax today announced that it has reached an agreement with SONY BMG MUSIC ENTERTAINMENT through which the music company will provide access to its music catalog to Qtrax, which is owned by Brilliant Technologies Corporation (OTCBB: BLLN), and is the first legal ad-supported peer 2 peer music network.
Through this agreement, users of Qtrax will be able to access songs from the SONY BMG MUSIC ENTERTAINMENT catalog of recordings for a predefined number of times. Each time a consumer plays a track, the Qtrax player will also offer fans click-to-buy purchase options.
"We are pleased to announce that we have completed this agreement with Qtrax, and look forward to working with them as part of our ongoing campaign to build new opportunities for our artists within the digital marketplace," commented Thomas Hesse, President, Global Digital Business & U.S. Sales, SONY BMG MUSIC ENTERTAINMENT.
Allan Klepfisz, President and CEO of Brilliant Technologies, said, "We are extremely pleased to have Sony BMG on board. Qtrax has received support and indeed enthusiasm among stakeholders in all sectors of the music industry. The basis for the enthusiasm differs from organization to organization and therein lies, I believe, the potential of Qtrax. Some see it as trailblazing the ad-supported model and allowing the possibility that in future music downloading will be paid for, in part or in whole, by advertisers. Others see it as an effective means of encouraging consumers to sample and subsequently purchase music. Still others see it as the ultimate tool against piracy."
About Brilliant Technologies:
Brilliant Technologies Corporation is a technology holding company devoted to research and development leading to commercialization of innovative, proprietary technologies. Through its subsidiary, LTDnetwork, Inc., the Company owns a range of cutting edge proprietary software designed to facilitate and enhance ecommerce. The Company is currently preparing for the launch of Qtrax, the company's innovative P2P file-sharing service, and has already signed deals with Universal Music Publishing, Sony/ATV, SONY BMG Music Entertainment, Warner Music Group, The Orchard, EMI Music Publishing and EMI Music, TVT Records, Go Digital, ASCAP and BMI. The Company is based in New York, New York. For more information about Brilliant go to www.ltdnetwork.com and about Qtrax to www.qtrax.com.
About SONY BMG MUSIC ENTERTAINMENT
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.
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