Right Media Brings Community Forums to Exchange

Business Wire, April 24, 2007

Bolsters Communication and Relationship-building Among Right Media Exchange Participants

SAN FRANCISCO -- Today at the ad:tech conference in San Francisco, Right Media (www.rightmedia.com) announced the integration of community forums into the Right Media Exchange. The new capability allows all Exchange members to communicate directly with each other and share information, bringing more value to the Exchange community.

Right Media Exchange Forums follow the successful model already established by the company's Direct Media Exchange (formerly RMX Direct) solution. In both cases, members have a simple mechanism for distributing information about operating successfully on the Exchange, developing new relationships, asking other community members questions, staying up-to-date on new initiatives and more.

"Publishers in the Direct Media Exchange community have used forums for everything from helping to drive product development to educating each other instead of going to Right Media staffers," stated Pat McCarthy, who spearheads the development of Direct Media Exchange. "They're an amazingly helpful tool."

"Forums are the latest in a series of features designed to bring the Right Media Exchange community together," said Right Media President and COO Christine Hunsicker. "Whether members are looking for tips on effective targeting or trying to get a feel for a potential business partner, forums open the lines of communication and expose information to the marketplace, which benefits everybody."

Right Media will be adding content to the forums frequently, addressing member questions, soliciting feedback and encouraging discussion on best practices for success in the interactive advertising market.

For more information on the community forums and the Right Media Exchange, visit Right Media at ad:tech San Francisco in Room 121, Moscone North, Moscone Center.

About Right Media

Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange gives its members an easy way to access more media, form direct relationships and trade at fair market value. More than 20,000 buyers and sellers trade over four billion impressions a day on the Exchange. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to the ability to create their own exchange. Founded in 2003, the company is privately funded and based in New York.