JAKKS Pacific® Renews TV Games™ Licensing Agreement with NAMCO BANDAI Games America

Business Wire, April 25, 2007

MALIBU, Calif. -- JAKKS Pacific, Inc. (Nasdaq:JAKK) today announced that it has extended its long-term, comprehensive TV Games[TM] licensing agreement with NAMCO BANDAI Games America Inc. Under this agreement JAKKS[TM] will continue to develop TV Games products based on the top-selling Pac-Man[R] franchise and other Namco arcade classic video games.

Namco TV Games[TM] is a plug and play gaming system that contains multiple classic games in one single controller. All that is needed are batteries and a TV -- no videogame consoles and no gaming cartridges are required! Simply plug the TV Games unit into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller, houses a combination of videogames with all of the hardware built right into the controller. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

"For the past four years, Namco's ultimate classic arcade games have been an incredible asset to the growth of this line for JAKKS," said John Ardell, Senior Vice President of Marketing-Interactive Products, JAKKS Pacific. "To date we have sold more than 15 million units based on Namco's top-selling franchise and look forward to at least another three year-run with the titles."

"JAKKS Pacific has done a fantastic job of packaging classic games in its simple to use TV Games format for fans of Pac-Man and other Namco titles around the world," said Makoto Iwai, Executive Vice President and COO, NAMCO BANDAI Games America Inc. The introduction of JAKKS' new upcoming NAMCO units is an incredible value that will entice gamers of all ages."

JAKKS' Plug It In & Play TV Games are sold at retailers nationwide for an SRP of $19.99.

Fore more information see www.tvgames.com

About NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc. is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises including the PAC-MAN[R], SOULCALIBUR[R], Naruto[TM] and Tekken[R] brands. For more information about NAMCO BANDAI Games America Inc. and our products log onto www.namcobandaigames.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific[TM], Play Along[R], Flying Colors[R], Creative Designs International[TM], Road Champs[R], Child Guidance[R], Pentech[R], Trendmasters[R], Toymax[R], Funnoodle[R], Go Fly a Kite[R], Color Workshop[R], JPI[TM] and Plug It In & Play TV Games[TM]. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.