AdMob 'Plugs in' to Mobilize the WordPress Community

Business Wire, April 26, 2007

Innovative Mobile Plug-In to Drive Revenue for Bloggers

SAN MATEO, Calif. -- Mobile innovator Andy Moore of Web2Txt has teamed with AdMob, the world's largest mobile internet advertising Marketplace, to launch a free mobile plug-in for popular blogging tool WordPress. The new offering will enable the global WordPress blogger community to both go mobile quickly and then immediately start to monetize their content from advertising revenue. The announcement was made today at Ad:Tech 2007 in San Francisco, California.

WordPress is a popular open source blogging tool used by thousands of blogs including top ranked TechCrunch, MobileCrunch, Venturebeat and Schobelizer. Andy Moore of Web2Txt, a dotmobi certified mobile web developer, has built a plug-in to enable WordPress bloggers to extend their reach by publishing for mobile phones. The WordPress plug-in integrates AdMob code that gives bloggers the option to include ads in their posts.

"AdMob is proud to see the developer community leveraging the AdMob Marketplace to create new ways for content owners to monetize their traffic," said Omar Hamoui, AdMob Founder and CEO. "This plug in marries the power of WordPress tools and the AdMob network to enable leading bloggers to generate income in a turnkey fashion."

More than one hundred fifty WordPress bloggers have been beta-testing the new plug-in. The tool makes it easy for bloggers to launch a mobile presence, extending the reach of content to a broad array of mobile phones. It also provides configuration of pages leveraging .mobi and W3C standards and automatic insertion of AdMob ads at the option of the blog owner.

"We aim to reduce the entry level to mobile publishing by making it easy for WordPress users to go mobile and reap the rewards of AdMob's advertising in just a few clicks," said Andy Moore, Director, Web2Txt. "This plug-in lets bloggers adhere to standards without having extra knowledge or getting their hands dirty in any code. It's easy to publish to mobile in a matter of seconds."

Using the WordPress plug-in, bloggers can:

* Extend existing blogs to mobile phones

* Publish posts and upload files from their phone

* Configure the appearance of mobile internet blog pages

* Enable showing and posting of comments

* Choose to turn on advertising and manage the ads that run on their blog

* Get real-time reports on click-through statistics, traffic and earnings

The test tool is available to all WordPress users at www.andymoore.info/wordpress-mobile-plugin/.

About AdMob

AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web, and publishers to increase the value of their mobile sites through advertising. AdMob offers both advertisers and publishers the ability to target and personalize advertising in 160 countries. AdMob lets advertisers target by country, language, carrier, phone brand, phone model, behavior and OS, using self-serve Web tools with transparent and robust reporting. To learn more about AdMob, visit www.admob.com.

About Andy Moore

Andy Moore is a mobile web developer who's been deploying ringtones and music downloads for several years at www.web2txt.co.uk. His content management platform is used by several SMS companies and content studios. It gives content producers and short code owners the tools they need to deploy mobile content to their users with minimum effort.

Andy was the first person ever to become mTLD / dotMobi certified as a Mobile Web Developer. He blogs about mobile development and publishes code over at www.andymoore.info.