Ex Vodafone CEO and Executive Director Becomes Chairman of Benefon

Business Wire, April 27, 2007

SALO, Finland -- Peter Bamford has joined Benefon Oyj (HEX:BEY) as Chairman of the Board of Directors. Mr. Bamford will lead Benefon's strategic repositioning into the fast evolving navigation and location solutions market. Benefon's existing leading edge mobile solutions products which are expected to roll out in planned phases during the next year are designed to make it easier for consumers to use their phones for navigating, accessing location based content and information, as well as enabling the mobile advertising market place.

Mr. Bamford was most recently an executive director of Vodafone's, a role he held for eight years. In his most recent role as Vodafone's Global Chief Marketing Officer, Mr. Bamford was responsible for all marketing and commercial activities including brand, global product development and content management. Previously, Mr. Bamford was Chief Executive for Vodafone's U.K. business and regional Chief Executive of Northern Europe and of the Middle East and Africa region. At Vodafone he was also responsible for global corporate customers and the management and procurement of the global handset portfolio.

Mr. Bamford is a leader in the telecommunications industry, recognized not only for his strategic vision and enthusiasm but also for his ability to execute and his skill in building teams. Mr. Bamford also has extensive experience in leading product and service development activities.

"The appointment of Peter Bamford is a defining moment for Benefon" said Brian Katzen, Director of Benefon. "Peter's involvement will enable us to continue to deliver a targeted offering with a clear focus." "Peter has a superb record of tackling very difficult and complex business challenges, understanding customer needs and utilizing new technology to produce relevant services and applications. "

"I am delighted to be joining to the Board of Directors of Benefon", stated Peter Bamford. "I am very impressed by the momentum the company is achieving and I am looking forward to the challenge of assisting Benefon as it repositions itself into the rapidly evolving mobile locations solutions market from its traditional focus on mobile hardware."

About Benefon

Benefon is a leader in GSM GPS mobile telematics equipment and solutions. Professional and consumer applications include personal navigation, security, personal safety, field and workflow management, and asset tracking. Headquartered in Salo, Finland, Benefon has designed and manufactured mobile equipment for cellular systems since 1988. For more information, please visit our website at www.benefon.com.