Business Services Industry

TheStreet.com Launches Enhanced Text, Video and Podcast Feeds Managed by FeedBurner

Business Wire, April 3, 2007

NEW YORK -- TheStreet.com, Inc. (Nasdaq: TSCM), a leading provider of financial commentary, analysis, research, news and ratings, today announced the availability of 58 new free RSS feeds and 20 new paid content feeds managed by FeedBurner, Inc., the leading provider of online media distribution and audience engagement services. TheStreet.com also announced that it will join FeedBurner's advertising network, giving marketers and media buyers a new way to reach its online audience.

Popular content including reports on Jim Cramer's market commentary will be available for free, such as the "Stop Trading" and "Mad Money Recap" columns, and a daily video show "Wall Street Confidential," where Cramer discusses stocks and the markets. Additional feeds covering investment news and commentary, personal finance, and lifestyles will supplement TheStreet.com's existing feed offerings.

"Our audiences rely on TheStreet.com to deliver reliable and timely daily financial news and analysis in a format that is convenient to them," said David J. Morrow, the editor-in-chief of TheStreet.com. "By expanding our RSS feed offerings with FeedBurner's distribution, measurement and publicity tools, we can further distribute our content beyond our network of Web sites, using popular formats to engage our audiences like never before."

FeedBurner's comprehensive analytics will provide TheStreet.com with valuable insight into how its content is being distributed and consumed. Additionally, the enhanced feeds will feature FeedBurner's popular FeedFlare service, which enables users to easily bookmark and tag content in popular social networking sites like Digg, del.icio.us, and others.

"Financial news and information is some of the most sought-after content on the Web," said Rick Klau, vice president of publisher services for FeedBurner, Inc. "We are thrilled to advance the distribution of TheStreet.com brand and welcome its online audience to the more than 50 million subscriptions FeedBurner delivers every day."

Enhanced feeds are currently available at www.thestreet.com/rss.> About TheStreet.com

TheStreet.com, Inc. (Nasdaq: TSCM) is a leading multimedia provider of business, investment and ratings content, available through its proprietary properties, which include Web sites, email subscription services, print publications, radio, syndication and audio and video programming. Founded in 1996, TheStreet.com, Inc. pioneered the electronic publishing of financial information on the Internet. Today, the Company offers proprietary information on stocks, mutual funds, exchange-traded funds (ETFs) and financial institutions, including various insurers; HMOs; Blue Cross Blue Shield plans; banks and savings and loans. The Company's breadth of top-grade services empowers a wide audience of retail and professional investors, by delivering information they can rely upon to make sound, informed financial decisions.

About FeedBurner, Inc.

FeedBurner, Inc. is the leading provider of online media distribution and audience engagement services for the world's most recognizable collection of publishers and marketers. From Reuters and Dow Jones to top blogs and podcasts, FeedBurner's award-winning services help customers measure their influence on the Web while engaging and building an audience. By reaching highly targeted audiences with text, audio and video content bolstered by advertising services, FeedBurner helps its customers participate in a thriving online media marketplace. Founded in 2003, the privately held company is headquartered in Chicago with resellers in Japan, Spain and Russia. For more information, visit www.feedburner.com

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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