Northwestern University's Journal Of Integrated Marketing Communications Announces Call for Abstracts

Business Wire, April 3, 2007

Student-Managed Annual Publication Launches Author Search for 2008 Edition

EVANSTON, Ill. -- For more than 16 years, the Journal of Integrated Marketing Communications (JIMC) has been highlighting best practices in marketing communications and presenting thought-provoking articles from leading academics and practitioners. This spring, the JIMC staff invites industry professionals and academics to share their knowledge and contribute to the marketing communications profession by submitting an abstract for consideration in the 2008 edition.

The JIMC is a completely student-managed and directed project produced by Integrated Marketing Communications (IMC) graduate students at the Medill School at Northwestern University in Evanston, Illinois. Each year, a staff of approximately 20 students publishes one issue of this academic journal that contains articles, case studies and academic research on topics relevant to the IMC community.

Call for Abstracts:

Abstract submissions will be evaluated based on four main considerations including: potential impact on marketing communications practices or an individual industry; identification of an emerging trend; ability to provoke thought and discussion; and timeliness and relevancy to professional and/or academic community.

The JIMC staff is interested in articles relating to the following topics:

* Industry IMC trends (IMC in action)

* International perspectives on IMC

* Agency/client point/counterpoint

* IMC and crisis management, acquisitions, and mergers

* Emerging media and message delivery technology

* ROI measurement practices and quantification of success measures

* Customer-centric planning, segmenting and aggregation

Abstract Submission Process and Deadline:

All abstracts are due by April 20, 2007 and will be chosen through a blind review by a national board of advisors. When drafting an abstract, authors must present a concise overview of the article's main points in 250 to 500 words and discuss any new research findings and/or methodologies used to arrive at the conclusion. All abstracts must be double-spaced on 8 1/2" x 11" white paper and authors are required to include a separate introduction page including the contributor's name, title, organization/school affiliation, address, telephone number, and e-mail address.

Abstracts may be submitted via e-mail with "2007 Abstract" in the subject line to jimc@northwestern.edu. Abstracts may also be submitted by mail (postmarked by April 20, 2007) to: Journal of Integrated Marketing Communications, Attn: Editor-in-Chief - 2007 Abstract, 1870 Campus Drive, Evanston, IL 60208-2175.

Become a Subscriber:

The JIMC is currently distributed to more than 2,500 members of the IMC community worldwide. For additional information on the JIMC and the 2008 abstract process, or to request a copy of the latest JIMC, visit http://jimc.medill.northwestern.edu.