Oldest Distillery West of Mississippi, McCormick Distillery to Debut "360 Vodka," All American Grain, Super Premium, Earth Friendly Vodka

Business Wire,  April 30, 2007  

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WESTON, Mo. -- McCormick Distilling Company, Inc., a pioneer of producing spirits in the United States, announced the introduction of "360 Vodka," a Super Premium Brand," designed to compete with the world's finest vodkas, and an All American Spirit.

According to Ed Pechar, chairman of McCormick Distilling Company, located near Kansas City and the oldest operating distillery west of the Mississippi, is crafting 360 Vodka using the highest standards in distilling an 80-proof vodka along with a unique, eco-friendly packaging program that will allow his company to support environmentally friendly groups with a "360 Close the Loop Program."

360 Vodka uses only the finest American grain in the distillation process to ensure that the sensation delivered to the palate is an exceptionally smooth experience with no aftertaste. What sets 360 Vodka apart from all other premium spirits is its commitment to producing and marketing the product in the most ecological friendly manner possible. In the distillation packaging and marketing disciplines 360 Vodka strives to have a "green state of mind."

360 Vodka will be packaged in a strikingly clean bottle design using 85 percent recycled glass with a unique closure, and a green-friendly packaging. McCormick plans to set aside $1 for every closure returned to the "360 Close the Loop Program" to recognized environmental organizations. All packaging and print materials associated with 360 Vodka are produced in an environmentally friendly manner.

"We are proud to introduce a totally All American product that will be distributed in a totally environmentally friendly package," Pechar said. "And we will be able to give back to the community. American consumers no longer have to go overseas to enjoy a Super Premium Brand Vodka."

McCormick was founded 1856, by Ben Holladay here, who wanted to take advantage of the natural limestone springs ideal for a distillery. Four years later, the enterprising businessman turned over the operation to his brother Major David Holladay who continued to produce the fine premium whiskey and distributing it to hotels and saloons from Deadwood to Abilene. Ben Holladay went on to establish two other companies famous in American folklore, Overland Stage Line and Pony Express.

McCormick portfolio of products includes nationally and internationally distributed brands such as McCormick Vodka, Tequila Rose and its new flavors Tequila Rose Java, Tequila Rose Cocoa, Tarantula Tequila, McCormick Irish Cream Liqueur, Wiser's Deluxe Canadian Whisky, Polar Ice Vodka, Tarantula Azul, and Tarantula RTD's.

Additional information on the privately held corporation at www.mccormickdistilling.com or on 360 Vodka at www.vodka360.com.

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