Business Services Industry
CallWave Leads Next Wave of Text Messaging, Distributed via the Google® Desktop
Business Wire, April 5, 2007
Free WEB 2.0 Widgets Are Key Elements of Company's Strategy to Integrate Voice and Text
SANTA BARBARA, Calif. -- CallWave, Inc. (NASDAQ:CALL) today announced the launch of its text messaging widget (also known as a gadget) - a free, desktop-based application enabling users to send text messages worldwide right from their desktop.
"Our SMS text platform maximizes the time consumers spend at their computer and demonstrates CallWave's commitment to simple and innovative uses of the desktop as a companion to the mobile phone," said David Hofstatter, Chief Executive Officer for CallWave. "Text messaging continues to grow in popularity, but many consumers find it difficult to text on a phone's small interface. By making it easier to send text messages worldwide from the desktop, we believe we will dramatically increase text adoption and daily usage. When combined with our voice applications and ability to store all messages in a permanent, searchable archive that is accessible from a personal web page, CallWave can deliver tremendous value to today's highly mobile, internet savvy consumers."
Continued Hofstatter, "WEB 2.0 widgets are an explosive channel for delivering cutting-edge software and services to end-users. They are extremely simple to download and this one creates an innovative new way to send text messages. However, the real opportunity for CallWave is to extend the benefit of these lightweight applications to our carrier partners as a way to extend their brand to the desktop, increase daily use and create the ultimate retention solution."
The CallWave Free Text Messaging Google Gadget
For mobile phone users who also use the web each day, the CallWave Free Text Messaging gadget (also known as a widget) delivers invaluable ease and efficiency - making the PC a natural companion to the mobile phone. It allows users to send text messages to virtually anyone, anywhere, right from their desktop - whether their handset is nearby or not. During the beta, subscribers can send unlimited text messages from the United States and Canada.
The Google Desktop enables consumers to create their own personal homepage on Google. Gadgets can be added from the "add stuff" link. The CallWave Free Text Messaging gadget can be found in the "Communication" section or by simply typing in "CallWave" in the search field. With the gadget running on the Google Desktop, users can view a list of contacts and select who to text. Replies to the message can be routed to either the subscriber's handset or email, depending on their personal settings. Subscribers will eventually be given access to their messages stored in a permanent, searchable archive, accessible from a personal web page.
To get the Google Desktop Gadget, go to www.callwave.com/widgets or Google http://www.google.com/ig/directory?synd=open&num=24&url= http://www.callwave.com/widgets/googletextmessage.aspx
(Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
About CallWave, Inc.
CallWave is leading the way in developing applications that make phones and computers work better together. With CallWave, tasks that are difficult to do on the phone become much easier on the desktop - without changing phone numbers, handsets or service providers. CallWave enables consumers and businesses to get more out of the devices they use everyday - their computers and phones. CallWave also private-labels convergence applications, such as PC-based visual voicemail, to service providers to reduce churn, expand on-line marketing and drive revenues. Founded in 1998, CallWave is headquartered in Santa Barbara, California. For further information, please visit www.callwave.com.
This press release may contain certain statements of a forward-looking nature. Such statements are made pursuant to the "forward-looking statements" and "safe harbor" provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements.
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