MediMedia USA Acquires Majority Interest in Complete Healthcare Communications, Inc

Business Wire, April 5, 2007

CHATHAM, N.J. -- MediMedia USA announced today the acquisition of a majority interest in Complete Healthcare Communications, Inc. (CHC), a leading strategic medical communications agency that specializes in strategic publication planning. CHC will join the Professional Division of MediMedia USA as an independently managed center of excellence in the area of publication planning and medical writing.

Bob Norris, who founded CHC in 1994, will continue as CEO & President of the business. "CHC is honored to become part of the MMUSA group," said Bob Norris. "This ensures CHC the ability to continue to grow as a leader in publication planning with the resources and depth that MMUSA adds. It will allow CHC to strengthen the depth and breadth of our publication planning services to our clients and make CHC an even more rewarding place to work."

The MediMedia Pharmaceutical Group, along with the Managed Care Divison, is committed to offering measurable solutions to key challenges along the pharmaceutical product lifecycle curve. CHC will add incremental expertise in an area that significantly expands the ability of MediMedia to further this mission.

"We're excited to add a leader in the key pharmaceutical communication area of strategic publication planning to our portfolio of innovative, client focused, business units," said Bill Mulderry, Group President of MediMedia USA's Pharmaceutical Group. "CHC's focus on combining the highest editorial quality, exceptional service and scientific integrity fits seamlessly with our overall growth philosophy."

CHC will remain at their current location in Chadds Ford, PA.

Berkery, Noyes & Co. LLC represented the seller in this transaction.

About MediMedia

Headquartered in Chatham, NJ, with 1,500 employees in offices throughout the U.S., MediMedia's products and services include integrated and comprehensive health management programs, patient education content, and applications purchased by healthcare stakeholders: physicians, patients, employers, hospitals, health plans and pharmaceutical companies. MediMedia's pharmaceutical marketing group provides solutions for pharmaceutical companies along their entire marketing continuum, targeting physicians and patients with superior content and applications. MediMedia's experience in delivering specialized information to targeted audiences, has earned MediMedia unparalleled trust and respect throughout the industry.