Search Mania: Search Engine Strategies to Offer Search Engine Marketing Training Workshops Throughout 2007 Conference Series

Business Wire, April 6, 2007

Incisive Media Realizes New Revenue Source; Additional Day of Search Engine Optimization Training Added to SES NYC '07

NEW YORK -- Incisive Media, parent company of the Search Engine Strategies (SES) conference and expo series (www.SearchEngineStrategies.com), today announced that it has expanded the content and focus of each SES event by offering an additional day dedicated to intensive training on search engine marketing and search engine optimization. Next up is SES New York, which runs April 10-13, 2007, at the Hilton New York, where six half-day classes will be conducted on Monday, April 9.

Incisive's decision to expand search training and offer sessions with most every event comes after overwhelming response to the first ever search training classes at the San Jose and Chicago 2006 conferences. Created to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment, the training sessions became an immediate hit with attendees, gaining Incisive a completely new source of revenue. Attendees -- ranging from consultants, site designers, website owners, executive management and in-house marketing professionals oC often realize that they cannot afford to miss the chance to work with experts in the field and experience firsthand the latest developments in search engine strategy.

During the New York training, search experts including Shari Thurow, Matt Bailey, Jennifer Laycock, Debra Mastaler, Amanda Watlington, Greg Jarboe, Nan Dawkins and Rob Key will demystify such topics as link building tactics, viral marketing and the use of analytics to increase search effectiveness, among others.

"We've truly tapped into a pent-up demand with our search training classes at SES events," said Matt McGowan, VP Marketing with Incisive Media. "Marketers want to do more than get their feet wet. They want to -- and in fact need to with the growing importance of search -- get into the trenches with one-on-one advice and hands-on demonstration."

The training classes can be taken in addition to the SES NY conference or independently. Visit http://www.searchenginestrategies.com/sew/ny07/training.html to view the training class schedule. Full-day registration cost: $1,345. Half-day registration cost: $745. Seats are limited in order to provide personal training. To register or with questions, email the SES Registration Department at registration@incisivemedia.com, or call (203) 295-0050.

To learn more and to sign up for email alerts or RSS feed for Search Engine Strategies New York and other upcoming conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.