Green Mountain Coffee Roasters Uncovers Its Sweet Tooth with Hot Cocoa in K-Cups for Keurig Single-Cup Brewers

Business Wire, April 9, 2007

WATERBURY, Vt. -- Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) announced the debut of Hot Cocoa K-Cups for Keurig's Single-Cup brewing systems. This is the first time hot cocoa is being offered in K-Cup([R]) portion packs. Hot Cocoa K-Cups are available through wholesale, office coffee service distributors and on the web at www.GreenMountainCoffee.com/HC.> With the addition of hot cocoa to Green Mountain Coffee Roasters and Newman's Own([R]) Organics gourmet coffees and Celestial Seasonings([R]) teas, consumers now have access to an unrivaled selection of K-Cups for use in Keurig's Single-Cup brewing systems. The new Hot Cocoa K-Cup portion pack holds the perfect portion for brewing a quick, easy cup of delicious hot cocoa at the touch of a button. The proprietary recipe was developed after extensive taste testing to create a superior hot cocoa beverage that holds a broad appeal for the entire family.

"We're pleased to offer Hot Cocoa K-Cups in response to requests from our customers and consumers," says Robert Stiller, President and CEO of Green Mountain Coffee Roasters. "This is a new direction for us that we're approaching with the same emphasis on quality, taste and aroma that consumers expect and receive from our gourmet coffees. We are extremely excited about the results of this effort."

The new Hot Cocoa K-Cups mark the latest in a series of "firsts" for Green Mountain Coffee Roasters' involvement in the single-cup industry. The company was Keurig's first roaster partner and the first to bring both tea and Extra Bold K-Cups to market.

About Green Mountain Coffee Roasters, Inc.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified[TM] and organic coffees under the Green Mountain Coffee Roasters([R]) and Newman's Own([R]) Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens" for the past two years, and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.