Reservation Center Adds Digital Voice Recording Technology to Travel Agency Call Center Services

Business Wire, April 9, 2007

AGOURA HILLS, Calif. -- Reservation Center, Inc., a provider of 24/7 call center services to the travel industry, will enhance its quality control standards and agent training this month by implementing state-of-the-art digital voice recording software to record all client-agent phone transactions.

"Investing in Aspect Quality Management[TM] recording software is part of our initiative to achieve a 100% satisfaction level among our travel agency subscribers and their clientele," stated Dic Marxen, President and CEO of Reservation Center.

Designed to also reduce labor costs, streamline staff training and maintain comprehensive customer data, Aspect Quality Management software will help synchronize Reservation Center's nationwide network of people and processes to optimize the call center's performance.

With all calls recorded and easily retrievable from a secure data storage system, Reservation Center will be better able to support accurate and amicable dispute resolution when needed. Minimizing the cost of agent error will help the Company better control operation costs and remain competitive in its pricing.

"Our technology upgrade with Aspect Software will contribute to overall savings that in turn will be shared with our subscribers," said Jim Day, Chief Operating Officer of Reservation Center.

"Enhancing agent training is another key benefit that will result from our use of the new digital recording tool," stated Day. "More efficient training accommodated by 100% call recording will contribute to a higher standard of customer care in all our future business."

Reservation Center, Inc. is a privately held corporation that has provided 24/7 call center services for the travel industry since 1974, adding hotel marketing services in 1993 under its CCRA International brand. 24/7 Call Center Services provides inbound call services to the travel agent community enabling travel agency clients to outsource their after-hours and overflow calls. Services include CallTrak online activity reporting, emailed itineraries, custom answering for Personal Touch 800-numbers, and ROAM online ticket monitoring. www.reservationcenter.net

Aspect Software Inc. is the world's largest contact center company focused on Internet Protocol and traditional voice-based products for customer service, collections, and sales and telemarketing business processes. Aspect Software powers more than 125 million customer-company interactions daily. www.aspect.com