Endemol USA and Break.com Announce Programming Partnership

Business Wire, April 9, 2007

LOS ANGELES -- Break.com, the leading online entertainment channel for men, and Endemol USA, the producer of the hit TV franchises "Deal or No Deal", "1 vs 100", "Big Brother", and "Fear Factor", today announced a landmark first-look programming partnership to produce original content for Break.com's audience of 16 million. This marks the first time that Endemol USA has provided content for an established user-generated website.

The partnership combines Endemol's industry leading production and creative expertise with Break.com's online content distribution capabilities. Break.com streams more than 12 million videos daily to its audience of 15 - 35 year old men, while Endemol is the world's largest independent production company.

Slated to premiere this summer, "Record Breakers" is Endemol's first original series to be commissioned. The show features both original and user generated elements. In every episode, a host sets a new unique comedic record and challenges two contestants to break that record for a cash prize. At the end of each show, viewers are encouraged to attempt the challenge themselves and submit the resulting videos to Break.com.

"We are excited about the partnership with Break.com, as it now allows us to take some of our edgier formats directly to that hard-to-reach young male demo, as well as to create new original programming for their vast audience," said Jon Vlassopulos, VP Digital Media, Endemol USA. "This deal strengthens our commitment to establishing new partnerships with alternative distribution platforms and also allows us to work more closely with top brands and advertisers."

"This partnership signals that the Internet has become a robust entertainment destination where compelling types of content -- from the user-generated to the highest quality professional -- coexist," said Keith Richman, CEO of Break.com. "Working with a premiere partner such as Endemol enables us to combine the best of both worlds to create the best programming experience for our audience and the most effective advertising platform for our advertisers."

About Break.com

Founded in 1998, Break.com is the Internet's leading cross-platform, digital entertainment network offering funny, original short-form content to millions of Internet users and mobile subscribers around the world. With more than sixteen million unique monthly browsers tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic. Break.com empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown or commercial-grade. Alexa.com, a leading Internet ranking service, currently ranks Break.com as the 85th most popular domestic web site and the 298th largest in the world.

About Endemol USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, "Deal or No Deal", "Extreme Makeover: Home Edition", "Fear Factor" and "Big Brother." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications gian Telefa S.A., one of the largest companies in Spain.