Business Services Industry

Unica Corporation and the Peppers & Rogers Group to Present Live Webinar on Marketing's Hottest Trends

Business Wire, April 9, 2007

WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, will join the Peppers & Rogers Group in hosting a live webinar, entitled "Revolution in Progress: What's Next for Marketing's Hottest Trends," on Wednesday, April 11, 2007 at 11:00 am EST. The webinar will focus on how marketers can stay ahead of the latest marketing trends to improve their marketing campaigns and increase marketing results.

The webinar will be moderated by John Gaffney, executive editor of 1to1 Media and presented by Don Peppers, founding partner of Peppers & Rogers Group, and Carol Meyers, senior vice president and chief marketing officer of Unica Corporation. Discussions will include how combining offline and online channels can strengthen marketing effectiveness and how a marketing system of record can solve operational problems and foster integration, speed to market and marketing ROI.

"Marketing is rapidly changing from isolated planning and decision making, siloed channels, and chaotic operations to an integrated, automated and collaborative process championed by data-driven organizations," said Meyers. "As marketing continues to evolve into a cooperative discipline between company and customer, it must be driven by data about and from the customer. Smart marketers are already using customer data to drive targeted relationship marketing across fragmented media, social networks and sales channels to create more effective marketing campaigns and drive home marketing results."

The live webinar will take place on April 11, 2007 at 11:00 am EST. For additional information or to register for the event, please visit: https://events.livemeeting.com/1to1Media041107reg.htm?pc=UNICA6

About Unica

Unica[R] Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium[R] software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community where marketers and industry experts discuss the critical challenges of today's fast paced, interactive, customer-driven world. The Marketers' Consortium's notable moderators have included Don Peppers, Peppers and Rogers Group, and Elana Anderson, Forrester Research. Visit The Marketers' Consortium blog at www.unica.com/share.>