ATL Innovations Prepares Launch of ThemBid.com

Business Wire, April 9, 2007

RIVERSIDE, Calif. -- Recognizing the growing demand to empower consumers over the web, Above The Limit Innovations, Inc. (ATL) is preparing its release of ThemBid.com for wide-scale use this month.

ThemBid.com gives consumer improved control in acquiring goods and services by requiring businesses to openly compete with each other. Simultaneously, it provides businesses the opportunity to locate customers with specific needs those businesses can fulfill while demonstrating the value they can provide the consumer without a large investment in time or capital.

With ThemBid.com, consumers choose a category and location before posting a product or service they seek. Business users identify a location and category they can serve after creating a free profile. Business users then receive automatic emails when a request matches the location and category it previously selected, allowing business users to then bid for those requests. Consumers can later choose a business using ThemBid.com's rating system. After the service or product is provided, the consumer can rate the business to help future consumers. In addition, with an upgrade, businesses can provide special offers to all visitors of ThemBid.com.

Elmer Thomas, co-founder and chief executive officer of ATL Innovations, expects ThemBid.com to distinguish itself from competitors by allowing bidders, business advertisers and consumers to connect with their prospective parties without distractions or costly fees for optimal service.

"ThemBid.com allows frustrated consumers to make better and faster decisions on their purchases on the products and services they commonly use. By increasing the consumer's decision making power, we are improving their quality of life and over time, increasing overall market efficiency," Thomas said.

"The process to place a bid request or place a bid can occur under two minutes with a dial-up connection. Our sophisticated hardware optimization, server expertise and software engineering practices enable us to combine a wide array of state-of-the-art technology to make complicated tasks easy for the consumer," he added.

ATL Innovations began development of ThemBid.com in November of 2006, but quickly generated industry-wide interest on blog web sites before ThemBid.com's official public release. The company recently released its alpha version for testing at demo.thembid.com.

ATL Innovations will showcase ThemBid.com at the annual Web 2.0 Expo in San Francisco April 15 through April 18, around the time of its official release. The event will feature keynote speakers such as Jeffrey Bezos, founder and chief executive officer of Amazon.com and Jeff Weiner, vice president of the Network Division of Yahoo Inc.

"The fundamentals of software, computer and the internet are changing. Computing as we know it today may be gone in the coming decade. We are committed to leading that change. Our expertise in Open Source software, Web 2.0 web site development and virtual/online applications enable us to create innovations for our clients and ourselves that will push the envelope of modern computing," Thomas said.

About Above The Limit Innovations, Inc.

Above The Limit Innovations Inc. was founded in 2003 by Elmer Thomas and several Alumni of the University of California, Riverside, including Isaac Saldana, chief technical officer and Jose Lopez, chief programmer.

ATL Innovations' clients have included The Magic Johnson Foundation, Subway Development, and University of California Riverside College of Electrical Engineering.

ATL Innovations has received numerous awards and honors of distinction, including most recently a letter of congratulations from Gov. Arnold Schwarzenegger, Technology Firm of the Year Award from the Inland Empire Minority Business Development Center, and was a finalist for the Spirit of the Entrepreneur Award for Technology by the Inland Empire Center for Entrepreneurship.

To learn more about ATL Innovations, Inc. or ThemBid.com, visit Abovethelimit.com and demo.thembid.com.