Data Robotics to Showcase Drobo™, The World's First Storage Robot at AlwaysOn Summit

Business Wire, August 1, 2007

First Alternative to RAID Storage Technology Receives Additional Critical Acclaim

STANFORD, Calif. -- Data Robotics announced today it has been selected to participate at this week's AlwaysOn Stanford Summit. The company will demonstrate Drobo, its revolutionary new storage robot today at 1:45pm during the CEO Showcase portion of the prestigious industry event.

Drobo is the first fully automated storage robot designed to ensure that data is always protected, storage capacity is unlimited and it is exceptionally easy to expand. Drobo limits the amount of human interaction required and includes some of the most advanced automated features available, including self-monitoring, self-healing and an easy-to-understand visual status and alert panel. Drobo frees consumers and small businesses from the time-consuming chore of storage management, enabling them to focus more of their time on personal or professional interests.

Data Robotics' sophisticated technology utilizes the principles of storage virtualization combined with the ideals of cybernetics to deliver the first alternative to RAID. This unique combination provides a best-in-class user experience for mass-storage devices, especially in terms of initial set-up, autonomous data protection and future capacity expansion.

"We've entered the terabyte era and non-technical users are facing the daunting challenge of managing storage capacities equivalent to those in large businesses. People are struggling with managing and protecting data across multiple external hard drives or complex enterprise storage technologies like RAID," said Data Robotics CEO Geoff Barrall. "Drobo eliminates that storage management nightmare. Just plug it in, feed it with drives, and use it just like you would any external hard drive. Drobo is designed to anticipate much of what can go wrong with digital storage and automatically monitors and repairs problems that put data at risk."

Critical Acclaim

Since Drobo's official launch in June, the product has received critical acclaim from leading industry publications, noted bloggers, analysts, photographers and digital media enthusiasts. In June, Drobo was recognized with prestigious Editors' Choice awards from both CNET and PC Magazine, while Data Robotics was named as one of the "Most Promising New Companies" at the Silicon Valley Association of Startup Entrepreneurs' "Launch: Silicon Valley 2007."

The AlwaysOn Stanford Summit is a two-and-a-half-day executive gathering that highlights the significant economic, political and commercial trends affecting the global technology industries. The goal of the summit is to identify the most promising entrepreneurial opportunities and investments in the global technology industry. The Stanford Summit features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

About Data Robotics, Inc.

Data Robotics, Inc. develops automated data storage technologies and products for consumers and small businesses to take the pain out of making their data accessible forever. The company was founded in 2004 by an experienced team with data automation, storage virtualization and enterprise storage technology experience. Data Robotics is privately held and is backed by Greylock Ventures, Sutter Hill Ventures and RRE Ventures. The company is located in Mountain View, CA. Company Web site: http://www.drobo.com.

About AlwaysOn

About AlwaysOn: AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants. The Stanford Summit is one of four summits being held by AlwaysOn in 2007. (For details on Data Robotics' appearance and other AlwaysOn summits please visit: http://alwayson.goingon.com/homepage.)