ELC Technologies' RightCart Powers New Buy.com Garage Sale Initiative

Business Wire, August 10, 2007

SANTA BARBARA, Calif. -- ELC Technologies, a leading developer of enterprise and web technology developed using Ruby on Rails, is powering Buy.com's new Garage Sale service announced on Monday, August 6. RightCart, an embeddable shopping cart that makes it easy for content publishers to sell products directly from their website, was developed by ELC Technologies and acquired by Buy.com to power its new Garage Sale service.

RightCart is the first service of its kinds developed exclusively in Ruby on Rails for commercial web applications. It not only opens new possibilities for commercializing the web, but also demonstrates the power of the open source Ruby on Rails as an emerging development platform for enterprise applications that previously had to be developed in Java or .NET.

For more information on the technology driving Buy.com's Garage Sale service, please feel free to contact ELC Technologies.

About ELC Technologies

Founded in 1991, ELC Technologies (www.elctech.com) is powering the hottest Ruby on Rails web applications. From Cisco to Buy.com to Live Nation, ELC Technologies is helping to bring Ruby on Rails to big business and great brands. The company's team has years of technical experience and more than 35 years of Rails experience. The company has assembled developers who are Rails Studio Alumni, Scale with Rails Alumni, Advanced Rails Studio Alumni, and Enterprise Rails Studio Alumni. ELC Technology is also a RailsConf Sponsor in the U.S. and Europe. The company has one of the largest and most experienced Ruby on Rails team, tuned in to the latest web technologies and aesthetics, with a broad palette of agile processes and practices to help client projects succeed. ELC Technologies has its headquarters in Santa Barbara, California, and international offices in London, England.