Advancements in Publishing Software Cause Waves of Change as Traditional Publishing Goes Dynamic

Business Wire, August 13, 2007

PALO ALTO, Calif. -- The advancement and increasing acceptance of extensible markup language (XML), Darwin information typing architecture (DITA), digital asset management (DAM) technology, and the proliferation of digital and rich assets, expect to instigate growth of the global dynamic publishing market.

New analysis from Frost & Sullivan (www.digitalmedia.frost.com), World Dynamic Publishing Markets, reveals that the market earned revenues of $330.7 million in 2006 and estimates this market to grow to more than three times its current size by 2013.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the World Dynamic Publishing Markets, then send an e-mail to Mireya Castilla, Corporate Communications, at mireya.castilla@frost.com with your full name, company name, title, telephone number, city, state, country and e-mail address. We will send you the information through e-mail upon receipt of the above information.

"Standards like DITA are pivotal in the advancement of the technical publications market," says Frost & Sullivan Research Analyst Aimee Roberts. "DITA has risen from a concept to an Organization for the Advancement of Structured Information Standards (OASIS) benefiting the industry by enabling unstructured rich data to be repurposed across multiple organizational channels."

As a result, neutral information can easily be integrated to maximize on-demand capabilities, allowing greater targeting granularity and efficiency. The management of neutral content, which can be repurposed across organizations, has become essential as organizational numbers of rich assets increase.

In addition, dynamic publishing can be provided as an on-premise client-sever model or hosted as software as a service (SaaS). It also plays an integral role in the shift toward organizational enterprise content management (ECM), integrating with software including marketing process optimization solutions (MPOS) and DAM.

"However, high costs associated with solution deployment often exceed the realm of possibility in the organizational budget, holding back market growth," suggests Roberts. "In addition, decision-makers have difficulty making the business case to deploy dynamic publishing solutions, because of their lack of knowledge of the cost reductions and workflow improvements that dynamic publishing can offer their organization."

On the other hand, as deployment rates of dynamic publishing solutions increase; smaller organizations expect to accept the deployment of a solution to become feasible. As vendors market their solutions more aggressively, customers will begin to understand the cost-benefits of dynamic publishing.

Benefits of dynamic publishing, such as reductions in organizational expenditures and improvements in organizational workflows, coupled with on-demand high impact multi-channel outputs expects to help dynamic publishing market gain traction.

In addition, vendors in the market are now offering solutions with industry best practices, to meet the specific needs of organizations. As the market shifts to offer integrated platforms, consolidation will begin to occur. Such consolidation will strengthen the market as redirected resources generate strengthened product offerings.

World Dynamic Publishing Markets is part of the Digital Media Growth Partnership Service, which includes research services in the following markets: digital rights management, nonlinear editing, video encoding, video streaming, video servers, broadcast switchers, marketing process optimization Solutions, and digital media storage. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

World Dynamic Publishing Markets

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