New Report Estimates That Online Consumer Travel Sales Hit $79 Billion in 2006 and Will Grow at a 17% Annual Rate before Reaching $146 Billion in 2010

Business Wire, August 13, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c65395) has announced the addition of new eMarketer report US Online Travel: The Threat of Commoditization to their offering.

It is still far from a tailspin, but the US online travel industry is undergoing a revolution that is redefining the rules of engagement between travel firms and their customers. Internet-savvy consumers are exploiting powerful online resources to find new travel products and pricing options.

The US Online Travel report analyzes the progress of this still growing, but slowing, bellwether Internet sector.

The good news: eMarketer estimates that online consumer travel sales hit $79 billion in 2006 and will grow at a 17% annual rate before reaching $146 billion in 2010. While that is respectable growth, it falls short of the 28% annual growth rate posted from 2002 to 2006.

The bad news: A tighter market will exacerbate the fierce competition between online travel agencies and travel suppliers in an already commoditized market.

Key questions the "US Online Travel" report answers:

* How large is the US online travel market and how fast is it growing?

* How do consumers use the Internet to plan and book travel?

* What are the competitive challenges facing the different types of online travel distributors?

* What is the impact of online communities on the travel planning process?

* And many others...

eMarketer Reports On-Target and Up-to-Date

The US Online Travel report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions.

Sources:

Accenture
American Customer Satisfaction Index (ACSI)
Bureau of Transportation Statistics
Burst Media
Compete, Inc.
comScore Media Metrix
comScore Networks Inc.
DoubleClick
Economist Intelligence Unit
eMarketer
eVoc Insights, LLC
ForeSee Results
Forrester Research
Hitwise
Hospitality eBusiness Strategies Inc.
J.D. Power and Associates
Keynote Systems
Market Metrix
morefocus
Nielsen//NetRatings AdRelevance
PhoCusWright Inc.
ROI Council
Smith Travel Research
Travel Industry Association of America (TIA)
Travelfocused.com

Content Outline:

Executive Summary

US Online Leisure/Unmanaged Business Travel Metrics, 2006 & 2010

Issues & Questions

The eMarketer View

Key eMarketer Numbers: US Online Travel

US Travel Industry Outlook

Sizing Up the Online Travel Market

Online Travel Shopping Patterns

The Power of the Internet as a Travel Planning Resource

Critical Success Factors of Travel Web Sites

Rating and Ranking Travel Web Sites

Related Information and Links

Related Links

Contact

Report Contributors

About eMarketer

For more information visit http://www.researchandmarkets.com/reports/c65395