AdMob Launches Mobile Advertising Unit for Apple iPhone and Signs 15 Publishers to Serve iPhone Specific Ads

Business Wire, August 14, 2007

Advertisers Can Now Reach iPhone Users With Dynamic iPhone Ads; Publishers Will Monetize iPhone Traffic

SAN MATEO, Calif. -- AdMob, the world's largest mobile advertising marketplace, announced today that it has launched a new advertising unit to help brands and companies reach the hundreds of thousands of new Apple iPhone users and take advantage of the unique capabilities of the iPhone. The new ad unit will also help AdMob's network of over 2,000 publishers monetize their iPhone traffic, with fifteen publishers already signed up who develop iPhone-specific content.

AdMob's ad servers will now recognize iPhone users and serve iPhone-specific advertisements. The new unit leverages the core technologies available for the iPhone, including mapping technology for location-based advertisers.

AdMob developed the new ad unit after fielding requests from its advertiser communities looking to reach early adopter audiences. Equally interested was AdMob's publisher community who experienced increased traffic from iPhone users and urged AdMob to develop an ad specifically for the device.

"What we built takes advantage of the targeting capabilities of our platform and the unique capabilities of the iPhone to deliver rich, mobile-specific advertisements. This new user functionality - from an advertisement - is exactly what mobility is all about," states AdMob CEO Omar Hamoui.

The iPhone ads leverage AdMob's targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news and sports. Entertainment sites are particularly popular, offering games, virtual pets and even haiku.

About AdMob

AdMob is the world's largest mobile advertising marketplace, having served more than 5.5 billion advertisements in 18 months. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries. Sample AdMob customers include Coca-Cola, Adidas, Starbucks, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 2,000 mobile Web sites, including ESPN, CBS, Weather Underground, Maxim and Peperonity.

In September 2006, AdMob received funding from Sequoia Capital, a venture capital firm behind companies such as Yahoo, Google and YouTube. In March 2007, the company closed $15 million in venture capital funding. The Series B financing round was led by Accel Partners, with previous investor Sequoia Capital participating, as well.

To learn more about AdMob contact Vijay Chattha / AdMob PR via VSC Consulting at vijay@admob.com or 415-305-6041 or visit www.admob.com.