Business Services Industry

Hitwise Launches New Widget Featuring Internet Usage Trends

Business Wire, August 14, 2007

Hitwise leverages RSS To Go Feed to make online competitive intelligence data accessible from desktops

NEW YORK -- Hitwise, the leading online competitive intelligence service, announced the launch of a new Hitwise Widget featuring online usage trends from Hitwise To Go, an RSS-based service that provides statistics on online usage behavior for the US, UK and Asia Pacific markets. This is the first release of a series of widgets designed to make it easy for marketers, academics, the press and digital enthusiasts to have access to the latest insights into online consumer usage.

The Hitwise To Go Widget is available on the Yahoo Widget platform which runs on both Mac and PC platforms. The widget will soon be available on Google Gadget and Yourminis platforms. A widget is typically a download application to a desktop that provides easy access to frequently used functions or provides some visual content of any kind, such as news, weather or maps. In this case, the Hitwise To Go widget allows users to view the latest in online trends.

"Releasing our data via desktop widgets makes it easy for digital enthusiasts to stay informed about key online trends as they happen. They also serve as a gateway to access a full archive of online statistics and other publicly available Hitwise data sources such as the Hitwise Analyst Blogs and our Data Center," said Tessa Court, chief marketing officer for Hitwise.

Hitwise To Go data covers a range of timely industry topics such as the growth of newly launched websites, recent search trends, the effect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics and social group segments. Hitwise To Go data is based on how more than 25 million Internet users (10M in the US), search and interact with more than 1 million websites each day.

The Hitwise To Go Widgets can be downloaded at:

US:  http://www.hitwise.com/resources/hitwise-widget.php
UK:  http://www.hitwise.co.uk/resources/hitwise-widget.php
Asia Pacific:  http://www.hitwise.com.au/resources/hitwise-widget.php

About Hitwise

Hitwise is the leading online competitive intelligence service. Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.>