ALFA Selects Softscape to Deploy Human Capital Management Solution Across All Its Companies

Business Wire, August 15, 2007

Enterprise HR Technology Will Link Group-Wide HR Practices to Shared Business Goals

WAYLAND, Mass. -- Softscape, an industry expert in people management technology, today announced that ALFA, one of the leading producers of aluminum cylinder heads and blocks and PTA in the world and the leading Mexican producer of refrigerated food, chose Softscape's human capital management solution to align its global human resource practices with shared business goals across its four distinct lines of business.

ALFA has engaged Softscape to achieve a single view of its employees' effectiveness group-wide by providing a fully integrated platform for performance management, learning, talent management, and compensation. ALFA will be able to operate more cohesively, leverage skill sets, encourage knowledge sharing, and have greater workforce mobility within its different business units.

"Since we have multiple lines of business, we require creative approaches to fuel growth while aligning our workforce," said Veronica Elizondo Ortiz, manager Human Capital Projects, ALFA. "Given that our employees have such valuable and diverse skills, housing our global HR data in a centralized and inherently integrated system will help our managers view the breadth of services provided by each employee and align individual performance with company objectives. Softscape also lets us reveal untapped potential and career trajectories so we can nurture and promote our people from within."

With Softscape's single integrated platform, ALFA can now tie together strategic workforce data in the company's petrochemicals, refrigerated food, aluminum and auto parts, and telecommunications groups.

"For large, international companies that have grown both internally and through acquisition like ALFA, flexibility is key," said Dave Watkins, chief executive officer, Softscape. "Global enterprises require a proven partner with strong domain expertise to solve complex business problems. Softscape's Global Services Group provides comprehensive and personalized consulting to our customers. With some of the most advanced technology and a services approach, we are helping companies all around the world achieve operational efficiency and growth."

Softscape's people management solution provides customers with advanced functions for talent acquisition, workforce performance, learning and development, succession planning, compensation management, workforce analytics, and HR management - all in a common, integrated platform. Softscape offers customers comprehensive configuration tools and multiple deployment options for flexible growth paths that allow them to expand and update their HCM deployments in real-time.

For more information about Softscape's human capital management solutions, please visit http://www.softscape.com.

About ALFA

ALFA is a Mexican company consisting of four business groups: Alpek (petrochemicals), Nemak (high-tech aluminum auto parts), Sigma (refrigerated food), and Onexa (telecommunications). Worldwide, ALFA is one of the leading producers of cylinder heads and blocks, and PTA. In Mexico, ALFA is the leader of the processed meats market. In 2006, ALFA reported revenues of U.S. $ 6,858 million, including foreign sales of U.S. $ 2,998 million and assets of U.S. $ 6,844 million. Currently, ALFA has manufacturing operations in 16 countries and employs more than 48,000 people. ALFA shares are quoted on the Mexican Stock Exchange and on Latibex, the market for Latin American stocks in the Madrid Stock Exchange.

About Softscape (www.softscape.com)

Softscape is an industry expert in people management, providing advanced technology and global services to help organizations better manage their people and their business. Recognized by leading industry analysts as the most comprehensive integrated human capital management platform, Softscape's award-winning web-based software enables customers to enhance productivity, improve effectiveness, facilitate long-term planning, reduce operational costs, and drive organizational performance. Softscape's customers represent Fortune 500/FT Global 500, mid-market, and government organizations, including Seagate, GKN, Edcon, AstraZeneca, Barclays, Northrop Grumman, LandAmerica, Medica, and the US Department of Homeland Security. Softscape is based in Massachusetts with offices in London, New York City, Chicago, San Francisco, Hartford, Washington D.C., Bangkok, Hong Kong, Johannesburg, and Sydney.

The Softscape logo and marks related to Softscape products are either trademarks or registered trademarks of Softscape, Inc. Other brand and product names contained herein may be trademarks or registered trademarks of their respective holders.