Eternal Image Completes Audit and Plans "Up-Listing" to OTC BB

Business Wire, August 15, 2007

FARMINGTON HILLS, Mich. -- Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of licensed image brand name caskets and urns, today announced that it has completed the GAAP Audit of its financial statements for its fiscal years 2004 - 2006. The company also revealed that it will soon commence the process of filing a registration statement on Form 10SB with the Securities and Exchange Commission (SEC). This will cause it to become subject to the reporting requirements of the Securities and Exchange Act of 1934, as amended, and therefore become a "fully reporting company."

Eternal Image has released the Audited Financials along with the auditors' report and a management discussion of those results on its website (www.eternalimage.net).

The formal audit establishes a benchmark for Eternal Image's reporting and sales, taking into consideration finances for the last three years of operations.

"The completion of the audit is the most important step to date in our path to moving up to the OTC Bulletin Board," said Jim Parliament, CFO, Eternal Image. "It is a very exciting time for us. The audit process was long - probably longer than anyone thought it might be - but that is what sometimes happens to young companies on their first audits. With the audit behind us, we are ready to take our next steps."

Parliament added that Eternal Image expects to file the Form 10SB soon. Sometime thereafter, once it has been reviewed and has cleared comments by the SEC, the company expects to be approved for trading on the OTC Bulletin Board.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and leading manufacturer and marketer of licensed image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball[TM], Precious Moments([R]) and the Vatican Library Collection[TM], as well as pet urns featuring the American Kennel Club[TM] and the Cat Fanciers' Association[TM]. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.