Hitachi Debuts the World's First Blu-Ray Camcorder

Business Wire, August 2, 2007

Interactive User Guide - Both cameras come with an Interactive Guide built-in so that even people who have never used a camcorder can quickly begin using and enjoying the device.

For a comprehensive presentation of the new Hitachi BD camcorders, visit:

http://av.hitachi.com/camcorder

For U.S. product specification sheet downloads please visit:

http://www.hitachi.us/blu-ray

Pricing and Availability

The Hitachi model DZBD70A Blu-ray camcorder will be offered at a Manufacturers Advertised Price (MAP) of $1,299. The DZBD7HA model Blu-ray Hybrid with built-in 30GB hard disk drive (HDD) is priced at a MAP of $1,499. Both camcorders will be available in North America in October 2007.

About Hitachi

Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi's OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE:HIT)(TOKYO:6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

(c) 2007, Hitachi, Ltd.

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