SEMDirector and DoubleClick Integrate Technologies to Support Large Advertisers in Paid Search Program Execution

Business Wire, August 21, 2007

Integration of SEMDirector Paid Insight and DoubleClick's DART Search Offers New Method of Implementing and Monitoring Paid Search Campaigns

SAN JOSE, Calif. & NEW YORK -- SEMDirector, Inc., the leader in search marketing automation, and DoubleClick Inc., the premier provider of digital marketing technology and services, announced today at the 2007 Search Engine Strategies conference in San Jose, Calif., the formation of an alliance to deliver comprehensive paid search execution capabilities to large advertisers. Through this alliance, large advertisers can now get a closed loop system to launch search campaigns through DART Search and gain complete performance visibility through the SEMDirector Paid Insight[TM] technology.

"Both DoubleClick, through DART Search, and SEMDirector, through its Marketing Action Platform, focus on building scalable solutions for managing the world's largest paid search programs," said Craig Macdonald, vice president of marketing, alliances and product management for SEMDirector. "Through our integration with DART Search, SEMDirector can automate the collection of data necessary to devise global strategies around paid search advertising within SEMDirector's Paid Insight product, and then make those strategies operational within DART Search."

This fusion of DoubleClick and SEMDirector technologies enables customers to leverage the DART Search paid search campaign management processes while automatically tracking all performance data within SEMDirector Paid Insight. Through SEMDirector Paid Insight, advertisers can analyze campaign performance by geography, product, agency, platform or language. Strategies developed via SEMDirector Paid Insight are then executed through changes to bid strategy within DART Search across search engines globally. This process is in production now at a large high technology manufacturing organization where the search campaigns are managed by DoubleClick Performics, the performance-based marketing division of DoubleClick.

"The complexity of large search programs, like those targeted by DoubleClick and SEMDirector, demand the type of technological integration we are launching today," said Dave Fall, vice president of search product management for DoubleClick. "Our best in class, scalable search campaign management technology, combined with SEMDirector's expertise in search marketing automation, make this integration a must-have for all our joint customers."

The combined solution from SEMDirector and DoubleClick is now commercially available. For more information on SEMDirector Paid Insight, please visit http://www.semdirector.com/productsEnterprise.shtml. For more information on DoubleClick's DART Search, please visit http://www.doubleclick.com/us/products/dart_search/.> About SEMDirector, Inc.

SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector's growing customer list includes some of the world's best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, visit http://www.semdirector.com or call 858.397.1500.

About DoubleClick Inc.

DoubleClick Inc. is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.