Semper International Opens New Island, HumanResource Island in the Virtual World, Second Life

Business Wire, August 22, 2007

New location coincides with company's new venture into virtual world consulting

BOSTON -- Semper International, the leading placement firm for skilled help in the graphic arts and printing industry, and a growing provider of trained, technical staffing in other high-tech areas, particularly video games, announces it has opened a new island location, HumanResource Island, in the Second Life[R] virtual world.

Second Life[R], developed by Linden Labs[R], is a 3-D virtual world entirely built and owned by its residents. Opening to the public in 2003, it is currently inhabited by over 4 million residents from around the globe. Second Life is an exciting new venue for collaboration, training, distance learning, new media studies and business.

HumanResource Island has been developed to allow Semper to augment its current capabilities in Second Life. With the additional land they will have a much larger location to handle their growing uses for Second Life. The collaborative nature of the virtual 3-D Second Life world makes it an exceptional resource for a recruiting company to interact with clients and talent.. They are already using it as a forum for seminars for clients. The company is also successfully inviting candidates to Second Life to listen to presentations offering job search advice while, concurrently, prescreening them for possible jobs.

With its knowledge and experience in virtual worlds, and its extensive list of programming resources, Semper International has also built a business around Second Life consulting. The company provides expert analysis of whether a client is prepared to build a Second Life location, rules of how to culturally engage with other 'residents', and programming resources to build an appropriate site. Companies interested in exploring more can visit http://www.semperllc.com/metaverse/.> "I think it is important to note that our continued use of Second Life is not specifically as a marketing platform. We're not lining the streets with banners," explains Brian Regan, Semper International president. "We continue to be impressed with the non-marketing utility of Second Life. For example, the introduction of voice in Second Life has allowed us to use the virtual world as a collaboration tool between Semper employees from different, real-world offices. They are able to meet in our Second Life office for conference meetings. New ideas of how to use it are generated almost on a weekly basis, which is why we were willing to invest in a complete island."

Semper International's HumanResource Island can be found at http://slurl.com/secondlife/HumanResource Island/196/112/27. A Semper International blog that further delves into their Second Life experiences can be found at http://semperllc.wordpress.com/

"Second Life" and "Linden Labs" are registered trademarks of Linden Research.

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About Semper International

Headquartered in Boston with branch offices nationwide, Semper International is a temporary help placement firm founded and staffed by professionals who understand the positions, equipment, and software essential to their core business areas, assuring a perfect employee-employer match.

To provide career growth, Semper University is an online training program to help employees prepare for upcoming changes in the industry. Realizing how the Internet is revolutionizing the industry, Semper also works with the most talented web designers, graphic designers, desktop publishers and production managers.

For more information, visit Semper International at www.semperllc.com. Semper International's Second Life office can be found at http://slurl.com/secondlife/HumanResource Island/196/112/27.