Business Services Industry

PENTAX Announces the Optio Z10 with 7X Zoom and Tiny Optio S10 Digital Cameras

Business Wire, August 22, 2007

GOLDEN, Colo. -- PENTAX Imaging Company has announced two digital compact cameras including the Optio Z10 with a high-magnification 7X optical zoom lens and the small, stylish PENTAX Optio S10 with 10.0 megapixels.

The PENTAX Optio Z10 is equipped with a 7X optical zoom lens, the highest magnification among current PENTAX compact digital camera models. Designed with a refraction lens system so the lens never protrudes from the camera while zooming, the 7X optical zoom covers a broad range, from wide-angle to telephoto zoom, and offers an ultra high-magnification of up to approximately 35.7X when combined with digital zoom. With 8.0 megapixels, the Optio Z10 also features high speed detection time Face Recognition for improved portraits and digital Shake Reduction that allows ISO to 3200 to capture sharper images even in low light settings. The sleek, stylish PENTAX Optio Z10 body design also features a sliding lens cover for extra protection that also operates the on/off camera setting.

PENTAX also announced the stylish PENTAX Optio S10 compact digital camera with 10.0 effective megapixels. This latest model in the popular PENTAX Optio S series offers digital Shake Reduction and a high-speed Face Recognition AF&AE function for fast, high-quality portraits. The Optio S10 is the seventh DivX Certified[R] digital camera from PENTAX. Now enhanced with digital Shake Reduction, the DivX format enables users to create high-quality video files that may be played back on a wide variety of DivX DVD players and other devices. The PENTAX Optio S10 digital camera is one of the smallest, lightest 10 megapixel digital cameras in the world.

Priced at US $249.95 each, both cameras will ship in September. The PENTAX Optio S10 will be available exclusively at Wal-Mart Stores in the United States. Images of the cameras are available at http://www.pentaxtech.com/Press/pressfiles.html.> PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.