Idearc Media 'Flips' The Miami Verizon Yellow Pages Into A Bilingual Directory

Business Wire, August 23, 2007

For an Easier to Read Directory Idearc Media Increased the Miami Directory's Font Size and Used Brighter Yellow Paper

MIAMI -- Idearc Media Corp., home to Superpages.com[R] and publisher of the Verizon[R] Yellow Pages, recently completed distribution of the Greater Miami Verizon Yellow Pages with an increased font size and brighter yellow paper for an easier to read directory. Areas with high Hispanic populations will receive a "flipped" bilingual directory with Spanish on one side and English on the other.

Approximately 72 percent of recipients will receive the bilingual directory. The Spanish side of the bilingual directory includes a front of book Community Magazine, a fact-filled guide with:

* detailed area maps

* information on different Spanish culture attractions, including the Ancient Spanish Monastery, Herencia Hispana Tours, the Calle Ocho Walk of Fame and the Maximo Gomez Park;

* local attractions and festival information, such as the Miami Beach Botanical Garden, the Miami-Dade County Fair & Expo, the Miami MetroZoo and the Miami Science Museum;

* sports team information on the Miami Dolphins, the Miami Heat, the Florida Panthers and the Florida Marlins; and

* other helpful information on education, the community and important numbers.

On the English side of the bilingual directory and in the English only version of the Greater Miami Verizon Yellow Pages Idearc Media includes the following features:

* a Dining Your Way![R] restaurant guide spotlighting area restaurants with an A-Z index, menus and maps;

* a Golf Guide featuring key golf course statistics and course layouts; and

* valuable coupons from many local businesses.

People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. With more than 2.8 billion network searches in 2006, Superpages.com includes listings for more than 18 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content.

Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird's eye view of the locations searched. As one of the top searched cities on Superpages.com, Miami is recognizable by the city-specific skyline displayed when searching in that city.

In 2006, Miami ranked as the ninth most searched city with nearly eight million searches conducted on Superpages.com. Florida was the third ranked state with over 84 million searches.

Idearc Media encourages residents to recycle dated directories by participating in existing curbside recycling programs. For a complete list of curbside recycling programs and phone book recycling sites in Miami visit http://www.miamidade.gov/dswm/ or call the Miami-Dade County Department of Solid Waste Management at (305) 594-1500. To receive more information on recycling visit www.superpages.com, enter "recycling" in the first search box and city and state in the second search field.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon([R]) Yellow Pages, Verizon([R]) White Pages, smaller-sized portable Verizon([R]) Yellow Pages Companion Directories, Superpages.com([R]), Superpages Mobile(SM), Solutions At Hand[TM] magazine, Solutions at Home[TM] magazine, and Solutions on the Move[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.

(IAR-G)