Pentax Launches Seventh DivX Certified® Digital Camera

Business Wire, August 23, 2007

Optio S10 Allows Users to Record Video Directly in DivX Format for Playback on over 100 Million Devices

SAN DIEGO & GOLDEN, Colo. -- DivX, Inc. (NASDAQ:DIVX) and PENTAX Imaging Company today announced the DivX certification of the PENTAX Optio S10, the innovative imaging company's seventh DivX certified digital camera. The Optio S10 records video natively in the high-quality DivX format, enabling users to playback their videos on a wide-variety of DivX Certified devices from major manufacturers, including DVD players, portable devices and more.

The Optio S10 makes it easy for users to create and share their own high-quality media. With the push of a button on a palm-sized digital camera, users can instantly record high-quality DivX video and easily upload their files to Stage6.com, a popular online video community powered by DivX technology. Due to the efficiency of the DivX format, the Optio S10 also enables consumers to record up to an hour of high-quality DivX video on a 1GB media card.

"Consumers have consistently demonstrated that the ability to capture high-quality video is an important feature and partnering with DivX has given us the opportunity to offer that in a unique way," said John Carlson, Product Manager at PENTAX Imaging Company. "We are excited to continue our work with the DivX team in releasing our seventh DivX Certified digital camera."

"PENTAX is leading the way in offering DivX Certified digital still cameras to users," said Kevin Hell, Acting CEO of DivX, Inc. "The Optio S10 will enable consumers to easily capture high-quality video that can be played back on any of the over 100 million DivX Certified devices on the market today."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX. The DivX Certified PENTAX Optio S10 digital camera will be available in September at retail stores worldwide. Suggested retail price is USD 249.95.

For more information on DivX Certification, visit www.divx.com/company.> About PENTAX

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. Learn more at www.pentaximaging.com.

About DivX, Inc.

DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 240 million times since January 2003, including over 80 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application, which is distributed from our website, www.divx.com. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the risk that customer use of DivX technology may not grow as anticipated, the risk that anticipated market opportunities may not materialize at expected levels, or at all, the risk that the Company's activities may not result in the growth of profitable revenue, risks and uncertainties related to the maintenance and strength of the DivX brand; DivX's ability to penetrate existing and new markets; the effects of competition; DivX's dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's quarterly report on Form 10-Q filed with the SEC on May 15, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.