Direct Response TV Veteran Lenny Sands Named to RAND Corporation's Center for Asia Pacific Policy Advisory Board

Business Wire, August 27, 2007

SHERMAN OAKS, Calif. -- Los Angeles-based Alchemy Worldwide LLC Chief Executive Officer/Founding Partner Lenny Sands has been appointed by nonprofit research organization RAND Corporation to its Center for Asia Pacific Policy (CAPP) Advisory Board.

Sands will use his close to 30 years' experience in the Asian marketplace to assist CAPP in its mission to improve policy by providing decision-makers and the public with rigorous, objective, cutting-edge research on critical policy challenges facing Asia and U.S.-Asia relations.

"I'm honored to have the opportunity to lend my knowledge of the Southeast Asian marketplace and years of experience in global business to CAPP's mission," said Sands. "I look forward to working hand-in-hand with the other Advisory Board members to tackle issues involving U.S.-Asia policy."

As CEO and Founding Partner of Alchemy Worldwide LLC, Sands boasts close to three decades' experience in the Asian marketplace with over 160 trips to Southeast Asia, earning international recognition as an innovator and leader in the Direct Response TV (DRTV) marketplace.

About Alchemy Worldwide LLC: Alchemy Worldwide LLC is a direct-to-consumer marketing company that uses direct response television to transform product ideas into broad-based consumer companies and global brands in very short order. Uniquely positioned to grow its products from initial concepts to broad-based consumer brands in twelve to eighteen months, Alchemy develops, markets and sells products via DRTV programs (infomercials). Alchemy has created global brands with leading positions in several consumer categories. Sold in over 50 countries, the company's Magic Bullet[TM] blender, under its Homeland Housewares division, is presently the best selling appliance in the world after only three years on the market. The ubiquitous "personal" food processor has generated over $500,000,000 in revenue since its inception.

About RAND Corporation: The RAND Corporation is a nonprofit research organization providing objective analysis and effective solutions that address the challenges facing the public and private sectors around the world.