EA Announces 'LIVE Launch' for Medal of Honor Airborne Plus Xbox 360 Demo Now Available

Business Wire, August 29, 2007

72 Hours of 'Play & Win' Tournaments September 7-9

LOS ANGELES -- Get ready to get airborne! Electronic Arts Inc. (NASDAQ:ERTS) today announced Operation LIVE Jump, a special Xbox LIVE* launch weekend for Medal of Honor Airborne[TM] beginning on September 7, 2007. The weekend activities, exclusively for Xbox 360 gamers, include a Xbox LIVE Leaderboard tournament to see who has the best skills, a 72-hour 'Play & Win Sweepstakes' where every hour a winner is awarded a special prize, a multiplayer showdown where you can play against the developers of Medal of Honor Airborne, and more!**

Build up your skills today! Prepare to parachute into battle by downloading the game demo now available on Xbox LIVE Marketplace. Join the 82nd Airborne on their first combat mission in WWII and jump from a C-47 into Operation Husky, a joint allied operation on the island of Sicily.

For more details on Operation LIVE Jump and information on how to register visit http://www.xbox.com/operationjump

Registration is now open and will end at 11:59pm (ET) on September 9, 2007. Terms, conditions, and official rules can be found at http://www.xbox.com/en-US/games/m/medalofhonorairborne/livejump/ pwrules.htm (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Medal of Honor Airborne is set to redefine the series and will change the way shooters are played. For the first time in a first person shooter, players airdrop into combat and land anywhere in an open battlefield. Conflict on the ground offers unprecedented tactical choice in vertical, open battle spaces with a wealth of attack routes and flanking opportunities. Medal of Honor Airborne is the newest installment in EA's critically acclaimed Medal of Honor[TM] franchise, credited with pioneering the WWII FPS genre when it debuted in 1999.

Developed at EA Los Angeles under the EA[TM] brand, Medal of Honor Airborne will be available September 4, 2007 for the Xbox 360 videogame and entertainment system and PC and in November for the PLAYSTATION([R])3 computer entertainment system. Medal of Honor Airborne is rated "T" (Teen) by the ESRB, 16 by PEGI, and 18 by USK. The Xbox 360 version has a US MSRP of $59.99 and US MSRP of $49.99 for the Windows PC version. For more information about Medal of Honor Airborne or the Medal of Honor series, please visit www.moh.ea.com.

*Online play requires Gold Xbox LIVE subscription and broadband Internet service.

**For official rules visit http://www.xbox.com/en-US/games/m/medalofhonorairborne/livejump/ pwrules.htm (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Medal of Honor

First launched in 1999, Medal of Honor has become one of the most popular, celebrated, and influential First-person Shooter franchises in the world. Originally conceptualized by Steven Spielberg and inspired during the shooting of the film Saving Private Ryan, Medal of Honor launched a whole genre of WWII games as it became one of the best-selling franchises in the EA brand portfolio. Combined sales for the franchise have topped 31 million units worldwide. For more information on the Medal of Honor franchise, please visit www.moh.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS BIG[TM] and POGO[TM]. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, and Medal of Honor Airborne are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Medal of Honor is a trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or other countries for computer and video game products. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. PLAYSTATION is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.