Disney's Toontown Online Hosts ToonFest 2007

Business Wire, August 4, 2007

Fans Gather at Walt Disney World Resort for Sold-Out Event; Disney Channel Stars from "Cory in the House" in Attendance

ORLANDO, Fla. -- Toontown fans from across the nation donned their character costumes and geared up for today's ToonFest 2007, the third official Disney Online sponsored fan event dedicated to the family-friendly game, Disney's Toontown Online (www.toontown.com). Kids and parents, along with Jake Thomas and Maiara Walsh of Disney Channel's Cory in the House, gathered at Fantasia Gardens Golf Course at the Walt Disney World Resort to participate in a variety of themed activities and competitions.

"ToonFest provides a unique and fun opportunity for the rapidly growing and diverse group of Toontown Online fans to come together as a real community and celebrate everything they love about the game," said Steve Parkis, vice president of Premium Products for Disney Online. "Last year's California-hosted ToonFest was such a huge success, it convinced us to bring the event to Walt Disney World for the first time."

Designed specifically for kids and families, Disney's Toontown Online is an award-winning massively multiplayer online game filled with nonstop play, ever-changing adventure and irreverent fun. The game has experienced continued success with over 17.5 million Toons created since its launch in 2003. Toontown Online is an endlessly evolving and immersive 3-D online world where thousands of players live as Toons. Players can create personalized characters, customize and drive race karts, care for and train Toon pets called Doodles, and team up with friends to defeat the invading robot Cogs. With an arsenal of gags to add to the fun, the Toontown experience is always growing, always changing, and as wild as the imagination.

At the sold out ToonFest 2007, fans took part in exciting activities and competitions throughout the day including carnival games, in-game racing on Goofy Speedway, developer Q&A panels, a Toon costume contest, a Toontown trivia competition, and more. Disney Online also unveiled an exciting new in-game expansion at this year's event - Toontown miniature golf, featuring Chip and Dale.

Disney's Toontown Online is available for download at www.Toontown.com. Users can play a portion of the game for free for as long as they want and at any time. Players then have the option of purchasing full premium access to the game on a monthly (30 days for $9.95), semi-annual (6 months for $49.95) or annual (12 months for $79.95) subscription plan. Each full membership includes six separate "Toons" so that individual family members may play as their own character.

About Disney Online

Disney Online (www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. Disney.com also features Disney XD, a highly interactive broadband experience, that lets Disney.com guests create their own customized online channel with games, videos, music, and chat - all of which can be enjoyed simultaneously in an immersive environment.

In addition, Disney Online develops and publishes a range of online products and services including Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.