IncrediMail to Present at the RBC Capital Markets' North American Technology Conference on August 8, 2007

Business Wire, August 6, 2007

TEL AVIV, Israel -- IncrediMail (NASDAQ:MAIL), a software company specializing in Internet consumer products and services, today announced that Yaron Adler, the company's chief executive officer, and Yacov Kaufmann, the chief financial officer, are scheduled to present at the RBC Capital Markets' North American Technology Conference on August 8, 2007 at 8:00 a.m. PDT. The conference is being held at the Four Seasons Hotel in San Francisco, Ca. The company's presentation will be webcast live and will be available on the IncrediMail web site at www.incredimail-corp.com.

About IncrediMail Ltd.

IncrediMail Ltd. is a software company specializing in Internet consumer products and services. The Company focuses on designing and marketing an integrated suite of customized and entertaining Internet software products for the consumer marketplace. The company's products include a email application and a wallpaper and screensaver manager. The Company generates revenue through search activity, paid advertising and sponsored links; the sale of subscription products and services; and licensing and co-branding the Incredi brand to operators of third party websites. For more information about IncrediMail, visit www.incredimail-corp.com.

About RBC Capital Markets

RBC Capital Markets is the corporate and investment banking arm of RBC and is active globally in fixed income, foreign exchange, infrastructure finance, structured products, metals and mining, and energy. Its North American equity underwriting, sales, trading and research business leads the Canadian market and supports a significant and growing franchise in the U.S. middle market. The firm's international fixed income, structured products and treasury businesses are managed from London, which is the centre of a 24-hour trading platform with major hubs in Toronto, New York and Sydney. Bloomberg ranks the firm as one of the Top 20 investment banks globally. In terms of assets, RBC is the sixth-largest bank in North America.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.