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McIntosh Proves the Enduring Value of its High-End Audio Components by Extending Consumer "Trade-UP" Program
Business Wire, August 6, 2007
-- Loyal McIntosh Customers Have Unique Opportunity to Upgrade Their Luxury Audio Amplifiers --
BINGHAMTON, N.Y. -- McIntosh Laboratory, a world leader in home entertainment systems for almost 60 years, is reaffirming the truth behind its reputation for impeccable craftsmanship and high-quality luxury components with the extension of its unique "Trade-UP" consumer incentive program through September 30,(th) 2007. The program gives owners of all McIntosh[R] amplifiers - regardless of the product's age - an easy way to upgrade their current McIntosh components to newer models. By visiting participating McIntosh dealers, consumers may trade in any McIntosh Multi-Channel, 2-Channel or Monoblock Amplifier and receive 75% of its original MSRP toward a brand new current model McIntosh Power Amplifier.*
Bob Weissburg, President of McIntosh parent company D&M Holdings North America, noted: "At a time when the consumer electronics marketplace is crowded with many brands competing with declining average selling prices, McIntosh continues to stand apart in creating high-performance luxury products that not only stand the test of time, but actually retain, and often even increase in value. The fact that people are bringing in their beautifully functioning 20- and 30-year old McIntosh amplifiers to our dealers across the country and 'trading up' for newer models literally proves this point.
Charlie Randall, McIntosh President added: "People who own McIntosh amplifiers understand and appreciate the unique attributes of their products, in terms of performance, overall build quality and enduring value. Not surprisingly, this makes our customers extremely loyal to our brand. By extending our Trade-UP program, we're not only rewarding our customers for their loyalty and support, but we're communicating and underscoring the unique value equation that high-quality McIntosh products offer to discriminating home entertainment enthusiasts everywhere."
McIntosh is promoting the Trade-UP Program offer on its web site and is encouraging its participating dealers to do the same on their web sites. This offer is valid only in the U.S. and Canada. For more information, please visit www.mcintoshlabs.com.
*To qualify for the program, all trade-ins must be functional and maintain their original design.
About McIntosh Laboratory
In an era where the rate of change is as amazing as the changes themselves, McIntosh is all the more remarkable. Even after celebrating its 58th anniversary, the McIntosh brand continues to represent high performance, superlative engineering and limitless pride of ownership. State-of-the-art technology infused with hand craftsmanship and the details McIntosh is famous for continue to be the key values found in every piece of equipment. Products built to last for decades of flawless performance demand nothing less than an equal level of commitment to customer support and service as well. It's no wonder satisfied customers the world over view their McIntosh products as investments worthy of being passed down through generations. McIntosh Laboratory, Inc. is a D&M Holdings company.
About D&M Holdings Inc.
D&M Holdings Inc. (TSE I: 6735) is based in Kawasaki, Japan and owns the Denon, Marantz, McIntosh Laboratory, Boston Acoustics, Snell Acoustics, D&M Professional, D&M Premium Sound Solutions, Denon DJ, ReplayTV([R]) and Escient([R]) brands. Denon, Marantz, McIntosh and D&M Professional are global industry leaders in the specialist home theater, audio/video consumer electronics or professional audio markets, with a strong and long-standing heritage of manufacturing and marketing high-performance audio and video components. Boston Acoustics, with its signature The Boston Sound, is a leader in premium loudspeakers for home and automotive audio markets. Snell is a super premium speaker brand. The ReplayTV and Escient brands represent award-winning technologies in digital home entertainment. D&M Premium Sound Solutions manufactures high-quality, Hi-Fi audio products for the B2B automotive and consumer electronics markets. Additional information is available at www.dm-holdings.com.
Denon and Marantz are registered trademarks of D&M Holdings Inc.; McIntosh is a registered trademark of McIntosh Laboratory, Inc.; Boston Acoustics is a registered trademark of Boston Acoustics, Inc. and ReplayTV and Escient are registered trademarks of Digital Networks North America, Inc.
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