SweetIM Available to AOL® Instant Messenger™ Users

Business Wire, August 7, 2007

AIM Users Express Themselves in Fun, Creative Ways with Interactive, Flash-Based Animations

NEW YORK -- SweetIM, Inc., an entertaining and self-expression media technology company, today announced that its instant messaging application is now accessible to AOL([R]) Instant Messenger[TM] (AIM) users. AIM joins the recognized list of free SweetIM capable applications, including Yahoo! Messenger, MSN Messenger and Internet Explorer.

SweetIM offers consumers safe ways to easily express themselves and creatively entertain others beyond words through e-mail, instant messaging and online social networks. Once downloaded, flash-based content such as emoticons, winks, sound FX, nudges, audibles and pictures are available on the AIM chat toolbar. Users can choose from more than 1000 conversation enhancements, through drop down menus to send and share with friends, family and co-workers on their buddy list.

"Online communication, whether it's e-mails, blogs or instant messaging, has become one of the most frequent and interactive forms of communication. Recognizing this, SweetIM offers consumers the ability to personalize, express and create entertaining conversations with the help of our suite of emoticons," said Gil Dudkiewicz, SweetIM CEO. "Our community of users has been requesting SweetIM for AOL Instant Messenger for quite some time now. Not only are we very pleased with our AIM beta testing period, but we're also extremely excited to introduce it to the entire AIM user community."

Instant messaging has evolved into more than just a Web 2.0 application and will be the primary mechanism for real-time communications by 2013, according to Gartner research firm.

With more than 50 million users registered in the last couple of years, SweetIM creates message enhancements regularly to help ensure that the SweetIM community is constantly entertained with fresh and new ideas, cool videos, flash-based emoticons, nudges and more. SweetIM has about 100,000 SweetIM's sent per hour and more than 3 million every day.

ABOUT SWEETIM

SweetIM, Inc. delivers easy-to-use communications tools that entertain, connect and inspire consumers to express themselves beyond words. Conversation enhancements such as emoticons, video, winks, audibles, sound FX and display pictures can be used on messenger chats, web-based emails, social communities or blogs. SweetIM is a safe and easy-to-use tool, free of spyware and adware. SweetIM's free download for Yahoo! and MSN Messengers, Internet Explorer and AOL([R]) Instant Messenger[TM] can be found at http://www.sweetim.com.