Agenda and Speakers Announced for Positioning Pharmaceutical Brands for Maximum Value - Pre-Launch to Patent Expiry

Business Wire, Dec 10, 2007

NEW YORK -- ALM's Strategic Research Institute is proud to present, Positioning Pharmaceutical Brands for Maximum Value being held February 25-26, 2008 at The Loews Philadelphia Hotel in Philadelphia, PA.

Featuring presentations by distinguished brand leaders from Johnson & Johnson Company, TAP Pharmaceutical Products, Inc., AstraZeneca, Sanofi-Aventis, Abbott Laboratories, Serono, GlaxoSmithKline, Centocor, Eisai Oncology Franchise.

Attend Positioning Pharmaceutical Brands for Maximum Value and hear actionable strategies to accelerate brand uptake and extend brand life!

For sponsorship information, please contact Henry Dicker at 212-967-0095 ext 263 or hdicker@alm.com. To become a media partner, please contact Cheryl Kahan-Radhuber at marketingopp@srinstitute.com or 212-967-0095 x273.

For complete program agenda and information including registration and hotel booking, please visit www.almevents.com/pharmabrand.> The Strategic Research Institute is part of ALM's Conference and Trade Show Division, one of North America's largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 300 conferences and two leading industry tradeshows annually, on a broad range of topics.

ALM is a leading integrated media company, focused on the legal, real estate and business communities. ALM currently publishes 33 national and regional magazines and newspapers. Other ALM businesses include online, book and newsletter publishing, market research and content distribution. More information on ALM is available at www.alm.com. ALM is an Incisive Media company.

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