Wrigley's™ Brands Tip-Off NBA Partnership with Launch of wrigleyhoops.com

Business Wire, Dec 10, 2007

Official Chewing Gum of the NBA to use interactive site as hub of season-long fan activity

CHICAGO -- Today, the Wm. Wrigley Jr. Company (NYSE:WWY), the world's No. 1 maker of chewing gum, announced that the Wrigley's[TM] brands - Doublemint([R]), Big Red([R]), Juicy Fruit([R]), Winterfresh([R]), and Wrigley's Spearmint([R]) - will mark their first season as the Official Chewing Gum of the National Basketball Association (NBA) with the launch of www.wrigleyhoops.com. The new, interactive Web site will engage fans throughout the 2007-08 season by serving as the destination for exclusive NBA -themed promotions including the "Do You Have the Real Stuff" instant-win promotion and sweepstakes along with the "Wrigley's Hoops Challenge."

Now through April 30, 2008, specially marked packs of Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley's Spearmint will feature a message and promotional code inviting consumers to play Wrigley's "Do You Have the Real Stuff" instant win promotion and sweepstakes. Consumers can win instant prizes by entering their code at www.wrigleyhoops.com/NBA or by text messaging the code to 30333 or by mailing in a free entry (see official rules at www.wrigleyhoops.com/NBA). Nearly 80,000 prizes will be awarded at an average pace of one prize every three minutes including gift certificates valued from $25 to $250 for the purchase of officially licensed NBA merchandise at www.NBAStore.com and free Wrigley's chewing gum.

At the conclusion of the promotion, a grand prize drawing will be held from all eligible entry codes received to award a trip for two fans to the NBA Finals in June 2008. Winners and their guests will receive airfare, hotel accommodations and tickets to the game along with a private dinner with an NBA legend.

"NBA fans love Wrigley's and the partnership gives us exclusive ways to involve these loyal chewers in the fabric of NBA basketball," said Paul Chibe, Vice President Consumer Marketing - North American Gum. "Whether it's giving away officially licensed NBA gear or showcasing a fan's outrageous hoops moves, Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley's Spearmint are the only chewing gums that can bring NBA fans these unique experiences."

The hard court action heats up between December 19, 2007 and February 29, 2008, with the "Wrigley's Hoops Challenge," championed by NBA All-Star Vince Carter of the New Jersey Nets. Each week, Carter will post a highlight reel featuring a key basketball move and invite hoops enthusiasts to upload their best rendition of the move at www.wrigleyhoops.com/NBA (see official rules at www.wrigleyhoops.com/NBA).

Carter will then review the video finalists from each challenge and select the best moves from the pool of entries. The winning videos will be displayed on a Jumbotron in Times Square courtesy of Wrigley's. In addition, two fans will be selected at random to receive a trip for two to New York to see an NBA game, meet an NBA player or legend and "cleanout" a player's locker.

"Through the launch of wrigleyhoops.com, Wrigley's has created an exciting online destination for fans to experience the excitement of the NBA throughout the season," said Mark Tatum, Senior Vice President, Marketing Partnerships, National Basketball Association. "From having their moves shown on a Jumbotron in Times Square to a trip to the 2008 NBA Finals, these online promotions will help deepen the already strong bond between the Wrigley's brands and the NBA while providing fans with enhanced access to the game on the court."

For more information, log onto www.wrigleyhoops.com/NBA.> About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league's worldwide reach can also be seen with 76 international players from 30 countries and territories on NBA rosters. As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play. For more information on the NBA, visit NBA.com.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of nearly $4.7 billion and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint([R]), Juicy Fruit([R]), and Altoids([R]) - have heritages stretching back more than a century. Other well-loved brands include Doublemint([R]), Life Savers([R]), Big Red([R]), Boomer([R]), Pim Pom([R]), Winterfresh([R]), Extra([R]), Freedent([R]), Hubba Bubba([R]), Orbit([R]), Excel([R]), Creme Savers([R]), Eclipse([R]), Airwaves([R]), Solano([R]), Sugus([R]), P.K.([R]), Cool Air([R]) and 5[TM].

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