Unica's Web Analytics Solution Finishes a Banner Year in 2007

Business Wire, Dec 12, 2007

Affinium[R] NetInsight[TM] recognized by industry awards and new high-profile customers

WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, continues to experience widespread customer adoption of its award-winning web analytics solution, Affinium NetInsight. Internet marketing is one of the fastest growing disciplines in the marketing industry, and Unica has seen growth in diverse industries such as automotive, entertainment, web 2.0, natural resources and travel.

"When we first purchased Unica's Affinium NetInsight, our original intent was that it be strictly used by the technology group," said Linda Amoroso, senior manager IM, Endo Pharmaceuticals Inc. "However, given NetInsight's robust architecture and flexible user interface, we quickly decided to include the entire commercial marketing department as core users. As a result, our team has reaped countless benefits to further leverage our internet marketing strategy. In fact, NetInsight will provide the platform for our search engine optimization efforts in 2008."

This year, Affinium NetInsight received industry accolades such as Customer Interaction Solutions' "2007 Product of the Year Award," and was cited as a leader in the web analytics market in the independent report, "The Forrester Wave[TM]: Web Analytics Platforms, Q3 2007 report." 1 These recognitions show businesses the value of Affinium NetInsight for their Internet marketing programs and web 2.0 initiatives.

"At Hubbard One, we use the NetInsight on premise solution," said Noel Kuriakos, product manager at Hubbard One, a Thomson West business. "The solution is robust enough to handle the large volume of our clients' web traffic. This is a large priority for an on premise solution since our clients are large and mid-size law firms and the web is becoming the primary means to harness new business. In addition, we offer NetInsight on demand to our clients to help them manage and allocate their web marketing resources and use analytics to engage their audiences so that the right content is correctly positioned to the right audience. We are very pleased with the breadth of NetInsight's functionality, ease of use and flexibility."

In 2007 Unica more than doubled the size of its On Demand business due to increased need for flexible SaaS (software as a service) solutions. Companies recently selecting Affinium NetInsight On Demand include: Franklin Templeton Investments, LPL Financial, Phillips Investment Resources, American Society of Mechanical Engineers and Saepio. In addition, companies recently selecting Affinium NetInsight software for on premise deployment include: Daimler Chrysler, Upromise, the Canadian Film Board, Collette Travel and EnCana.

"With the current consolidation in the web analytics market, online businesses are faced with some confusing choices. More and more customers are choosing Unica because they see that we fully understand their needs and provide truly comprehensive insight into behavior both on and off line," said Steve O'Brien, vice president of sales and marketing, Internet Marketing Solutions Group, Unica Corporation. "Unica's long-time belief that effective marketing must include a cross-channel strategy has driven Unica's growth in the Internet marketing space."

Unica's web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives - allowing them to optimize web sites and Internet marketing effectiveness. When combined with other solutions in Unica's Affinium suite, marketing professionals can obtain an end-to-end view of customer behavior both online and offline to launch targeted campaigns that reach the right customer at the right time with the right offer, across any channel. For more information, please visit: http://netinsight.unica.com/.> About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium[R] software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.