Superpages.com E-commerce Product Turns Web Sites into Online Stores for Small Businesses

Business Wire, Dec 17, 2007

DALLAS -- To help small businesses gain more customers, increase sales and gain a competitive advantage, Superpages.com, a service of Idearc Media Corp., is now offering ProStores, an e-commerce product that turns Web sites into online stores for small businesses.

""E-commerce is an important part of our web hosting strategy. It provides our advertisers with additional opportunities to convert online traffic into paying customers," said Robyn Rose, vice president of marketing for Superpages.com. "The combination of Superpages.com Web Hosting and ProStores gives our advertisers the right tools to differentiate their businesses from the competition."

Superpages.com e-commerce powered by ProStores offers:

* Seamless integration with the advertiser's Superpages.com website, allowing a business to take orders 24/7.

* An unlimited online catalog that can be submitted to eBay, Yahoo!, Google product search and other marketplace and shopping search engines.

* Real-time shipping through UPS, FedEx and other carriers that make it easier for consumers to do business with advertisers.

* Tax calculations, real-time payment processing (including PayPal) and the ability to set up recurring and automated monthly billing.

* E-mail marketing campaigns that let advertisers announce upcoming sales, promotions and special pricing discounts through their databases of customers.

In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon([R]) Yellow Pages, Verizon([R]) White Pages, smaller-sized portable Verizon([R]) Yellow Pages Companion Directories, Superpages.com([R]), Superpages Mobile(SM), Solutions At Hand[TM] magazine, Solutions at Home[TM] magazine, and Solutions on the Move[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.> (IAR-G)

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