AGCO Corporation Selects aPriori Product Cost Management Platform

Business Wire, Dec 17, 2007

aPriori Implementation to Provide Visibility into Product Costs from Initial Design Through Sourcing and Manufacturing

CONCORD, Mass. -- aPriori today announced that AGCO Corporation (NYSE: AG) has selected the aPriori Enterprise Cost Management Platform to support its product cost reduction initiatives. With aPriori, AGCO will increase its ability to drive costs out of its products before production through real-time product cost assessments that are automatically generated throughout the design and manufacturing planning processes.

"aPriori will enable AGCO to instantly and continuously assess the cost of our parts beginning early in the design phase," said Garry Ball, Senior Vice President of Worldwide Engineering. "Real-time access to precise cost information will significantly improve our ability to make product trade-off decisions, ultimately resulting in a measurable reduction in product and manufacturing costs."

"AGCO joins a growing list of leading companies that are improving their ability to understand how much a product will cost to manufacture," said John Helm, Vice President of Sales at aPriori. "aPriori's real-time, precise assessments allow manufacturers to consider cost in early design decisions, helping to ensure product cost targets will be achieved."

The aPriori Enterprise Cost Management Platform is the first software solution to provide discrete manufacturers and product companies with real-time, predictive and precise product cost assessments throughout the entire development and production process. aPriori's revolutionary cost management capabilities empower organizations to identify quantifiable savings in material, tooling, labor and overhead while evaluating alternative designs, processes and sources. By generating cost assessments early in the product development process, aPriori customers drive significant costs out of their products prior to production, reducing cost of goods sold (COGS) by whole percentage points and improving the overall financial results of the company.

Through an innovative, patented understanding of how product design, materials and manufacturing processes translate into product costs, aPriori replaces traditional, inefficient cost-estimation techniques with precise cost assessments that update in real-time as parameters change. aPriori provides true cost visibility to everyone in the organization that impacts cost -- designers, manufacturing engineers and planners, purchasing and sourcing professionals, cost managers, program management and executives.

About AGCO Corporation

Founded in 1990, AGCO Corporation is a global manufacturer of agricultural equipment and related replacement parts. AGCO offers a full product line including tractors, combines, hay tools, sprayers, forage, tillage equipment and implements, which are distributed through more than 3,200 independent dealers and distributors in more than 140 countries worldwide. AGCO products include the following well-known brands: AGCO([R]), Challenger([R]), Fendt([R]), Gleaner([R]), Hesston([R]), Massey Ferguson([R]), New Idea([R]), RoGator([R]), Spra-Coupe([R]), Sunflower([R]), Terra-Gator([R]), Valtra([R]), and White(TM) Planters. The Company is headquartered in Duluth, Georgia and, in 2006, had net sales of $5.4 billion.

About aPriori

The aPriori Enterprise Cost Management software platform improves the financial results of discrete manufacturing and product companies by enabling them to actively control Cost of Goods Sold (COGS) with real-time, predictive and precise product cost assessments. aPriori's proven and patent-protected software platform allows companies to assess, control and reduce the cost of their products in real time, at any time during design, sourcing and manufacture. This enables companies to understand the cost impact of product design decisions earlier than ever before, reduce their Cost of Goods Sold, and improve operating margins. The aPriori platform is rapidly deployable across the extended enterprise, up and running in a matter of weeks generating cost assessments reflecting a customer's factories' and suppliers' capabilities. For more information or to view an online demonstration, visit www.apriori.com.

aPriori and aPriori Technologies are registered trademarks of aPriori Technologies Inc.