Prudential's 'Rock Yer Brain' Trivia Rings in the New Year on 'Spectacular' Times Square Sign

Business Wire, Dec 28, 2007

Trivia Will Quiz New Year's Eve Revelers on Their Knowledge of a Variety of Topics

Prudential Financial, Inc. (NYSE: PRU):

What:   <
When was the first Times Square celebration? What was the
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original name of Times Square? What did the first New Year's
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ball weigh?
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These are just some of the 90 trivia questions that will run on
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Prudential Financial's (NYSE:PRU) Spectacular Times Square
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sign on New Year's Eve. The 'Rock Yer Brain' trivia will test
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onlooker's knowledge of such topics as history, pop culture,
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and the annual New Year's celebration in New York City's Times
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Square.
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When:   <
Monday, December 31, 2007 through Tuesday, January 1, 2008
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Trivia to run from 4:00 p.m. on December 31 - midnight on
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January 31 (32 hours in total)
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Where:  <
The trivia will run on Prudential's Spectacular sign that
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sits atop Two Times Square in New York City. The sign is
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a light emitting diode, or LED video screen illuminated
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by nearly 800,000 individual LED bulbs. It measures 40-
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by-40 feet, stands 300 feet above Times Square and, with
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a pixel resolution of 512 by 512, the image quality is
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just one step below high definition.
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Prudential Financial, Inc. (NYSE: PRU), a financial
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services leader with approximately $637 billion of assets
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under management as of September 30, 2007, has operations
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in the United States, Asia, Europe, and Latin America.
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Leveraging its heritage of life insurance and asset
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management expertise, Prudential is focused on helping
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individual and institutional customers grow and protect their
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wealth. The company's well-known Rock symbol is an icon of
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strength, stability, expertise and innovation that has stood
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the test of time. Prudential's businesses offer a variety of
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products and services, including life insurance, annuities,
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retirement-related services, mutual funds, investment
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management, and real estate services. For more information,
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please visit www.prudential.com.