iVillage and Makeover Solutions Enter into Multifaceted Strategic Relationship

Business Wire, Dec 3, 2007

Popular Virtual Makeover Tool: Makeover-O-Matic, Will Be Featured on iVillage Through October 2009

iVillage To Become Exclusive Sales Agent for MakeoverSolutions.com Through December 2008

NEW YORK -- NBC Universal's iVillage, the first and largest community of women online, and Makeover Solutions, a leading provider of virtual try on technology, today announced a strategic relationship that will allow the Makeover-O-Matic virtual makeover tool to be featured on iVillage.com through October 2009. The agreement also establishes the iVillage Sales team as the exclusive sales agent for MakeoverSolutions.com through December 2008. Previously, MakeoverSolutions.com was part of the Glam Publishing Network.

"We're thrilled to extend and deepen our relationship with Makeover Solutions," said Adam Wiener, Senior Vice President, Business Development, iVillage. "The Makeover-O-Matic tool is the heart of the iVillage Beauty channel - both in the US and the UK. By working closely with Makeover Solutions, iVillage will make certain that new innovations and versions of the tool are available to the largest community of women online."

MakeoverSolutions saw 2.4 million unique visitors worldwide in October 07. As a leader in the beauty management and social media space, MakeoverSolutions.com is enjoying significant growth in unique visitors. In the course of the last six months, MakeoverSolution's traffic has grown almost fivefold.

"Makeover Solutions is excited to have MakeoverSolutions.com represented by the advertising sales professionals at iVillage," said Jeannette McClennan, CEO, Makeover Solutions. "iVillage is uniquely positioned to help us benefit from the continued growth of MakeoverSolutions.com, as well as to showcase our leading virtual makeover technology to its large audience."

With an audience 31 million strong worldwide, iVillage is the leading online women's brand. Combined with MakeoverSolutions.com's leading beauty management website, the two companies complement each other and offer a deeper experience for consumers and advertisers. Today's announcement is the culmination of a successful, lucrative, multi-year relationship between the companies.

About Makeover Solutions

A marketing company focused on innovative use of technology to build highly targeted communities of women users interested in beauty and beauty care conversations. Whether powering its client sites or building its own direct to consumer communities, Makeover Solutions is committed to personalizing how women define beauty and interact with products online at www.makeoversolutions.com.

About iVillage.com

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 31.4 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.